1. Mojo Magazine

2. Masthead
Lead article
Pull quote
Main Image
Skyline
Left Third
Freebies
Flash

3. Front Cover
• Masthead: The masthead of the magazine is always the same for each magazine, it
will always be the same style font, size and colour because the masthead is a
magazines main recognition point. With this issue Mojo have pulled the masthead
behind the main image as if Bob Marley is standing out which could of been done
to attract attention to the magazine and signify the importance of the main image
to that image, it may also show the status of the person on the front in this is
example Bob Marley could be in front to show how important he is which is bigger
than the magazine.
• Lead Article: The Lead Article is the exclusive part of the magazine that
differentiates it from other magazines and what magazines sell themselves most
with. Because Mojo’s lead article is on Bob Marley they have linked up the font
with the main image so it matches the green, yellow and red on his jumper. This
makes it easier for the reader to know what information the magazine will have on
Bob Marley as all the font linked with Bob Marley is in those colours where the
rest is in the house font colours red and white.

4. • The Left Third: The left third of a front cover is where magazines tend to pack
information and selling points that will draw the reader into buying it, as in a
newsagents because of how the magazines are shelved the left third will always be
on show. In this issue of Mojo they have used both sides of the magazine so it
gives the impression that there is a lot of good and interesting stuff in the
magazines so the readers will feel like they’re getting their moneys worth and are
more likely to buy it.

5. Pull
Quote
Page
Numbers

6. Contents Page 1
• The Layout of the contents page is stylish but simple, and the image makes it look
chic. You can tell not a lot of effort when into the design but it doesn’t need to as
the contents page needs to be easy to use for readers to navigate themselves
around the magazine as they wish. They use the same house style font which
maintains continuity, although the contents page has a different feel about it to
the front cover, by which I mean on the front cover you imagine reggae fans to buy
the magazine but with the contents its a different audience as it has a cool indie
feel about it, which makes the magazine accessible and readable to a larger
audience.

8. Contents page 2
• This contents page continues in the house style, but with more pictures which is
done to catch the readers eye, because on the page to the right of it there is an
advertisement for an album release. They have done this because if they can get
more people to look at the page and see the advert then they can charge people
who want to advertise on that page more, because there is a better chance that
people will see it, which means companies are also more willing to pay to
advertise there.

9. Drop
cap
Standfirst
Pull quote
Caption
Main
Image
Columns

10. Double Page Spread
• The layout of the double page spread reinforces the whole image of Bob Marley, that he was
a rebel from a poor ghetto in Jamaica whose love for music was backed up by a socio-political
message. We know that this is a serious article because the images used are powerful and
show the social barriers Marley had to overcome as a working class black artist just to gain
recognition. The tone and register of the article is in a serious tone, but is appreciative and
awestruck of Bob Marley, which is typical of Mojo magazine who are seen as a serious music
magazine in contrast to less mature music magazines which are about boy-bands etc. The pull
quote used is from Bob Marley, he is talking about how he ran from the police and wouldn’t
let people get in his way, which reinforces the image of Bob Marley being a rebel for the
people, but also that is what a lot of reggae is about, people from less privileged backgrounds
rebelling against the system and fighting free to talk about freedom and their mistreatment.
The standfirst of the article is continuing the whole serious idolisation of Marley, praising him
for his achievement with his album Exodus beating The Beatles to being hailed album of the
century. I believe the VALS of the target readers was researched thoroughly, because the way
in which the article is written leaves you in awe when you think about or listen to Bob
Marley, and if you like Bob Marley before you read the magazine you’ll love him after you’ve
read it, and even if you’re not a massive Marley fan you will be once you have finished
reading the article.

11. Uncut Magazine

12. Masthead
Flash
Freebies
Lead Article
Skyline
Main Image
Left third

13. Front Cover
Freebies: Uncut have used a freebie that they believe will be beneficial to their
sales, because they know the music and bands that their readers will be interested
in so if they get a free cd of a band that they like, there is more of a chance that
rthey will buy the magazine which increases sales of the magazine generating mor
profit for the company.
Flash: The flash is short selling point that magazines use, to help try and generate
sales for the magazine, because once again using the knowledge that they have
about their readers interest in music they have chosen an artist that their readers
are likely to be a fan of, and said they have an exclusive with him. The readers will
be interested in the exclusive as they get a more personal insight into them.
Rodger waters was also the original bass player for Pink Floyd, who are the lead
article in the magazine so they know if they readers are going to buy the magazine
because of their interest in Pink Floyd, the exclusive with Rodger Waters will only
cement their purchase.

15. Contents Page
• The contents page in Uncut differentiates from the other two magazines because
in Uncut they only have one contents page, but they manage to fit in the adverts
before the contents page so the reader has to go through them to get to the
contents. Because it is a one page contents page, I believe it’s mainly for the
readers to navigate their way around the magazine instead of trying to generate
more profit off advertisers.

16. Lead Image
Standfirst

17. Double Page Spread
• This double page spread is very pictorially based, the magazine steps away from its
house style and it then takes on a very strong Pink Floyd theme, for example they
have used designs used on Pink Floyd album artwork and incorporated them into
the background, and the lead image is of a band member which gives readers an
idea that the magazine will be worshipping the band in the article. The language
used in the standfirst is very much full of praise for Rodger Waters, and you know
that it will be a continuing theme throughout the article, and because of Pink
Floyd’s famous fallout with Rodger Waters the standfirst reads slightly biased
towards Rodger Waters. The Vals has been well researched as the main buyers of
the magazine are going to be fans of Pink Floyd, and the article is very heavily Pink
Floyd themed.

18. Q Magazine

19. Skyline
Masthead
Lead
Article
Pull Quote
Left Third
Cover Lines

20. Front Cover
• Skyline: The skyline on the front cover states that Q is “The UK’s biggest music
magazine” which is different to other magazines because usually magazines will
use the skyline to promote a feature inside the magazine to try and lure in the
reader to buying the magazine. I believe Q are still trying to achieve the same thing
but just doing it in a different way, because by saying that they’re the biggest
magazine then people will believe that they are the best too, so may be more
likely to buy it.
• Cover Lines: The cover lines used are to promote more features in the magazine to
try and get more people to buy it, as they are using the names of other famous
people included in the magazine that they think their readers will have heard of
and like, which will increase the likelihood of them buying the magazine.

22. Contents Page 1
• The contents page in Q is very similar to the contents page of Mojo, they are very
pictorially emphasised and user friendly, so the reader can navigate their way
around the magazine. The house style of Q magazine is still continued from the
front cover in terms of the font used, the colours used are still in the same house
style which constantly reminds the reader that they are reading Q, which is done
on purpose as Q already say they are the biggest music magazine in the UK which
will make the reader more liekly to buy the magazine again.

24. Contents Page 2
• Q have done the same thing as Mojo in terms of having two contents pages, again
this second contents page is next to an advert. If you compare the second contents
page to the first, the second is a lot more visually enticing, because they want to
catch the readers eye because then they will definitely see the advert on the page
next to it which will allow Q to charge companies more to advertise themselves in
that space. Also because the contents pages are needed to navigate the reader
round the magazine there is no chance they can miss the advert.

25. Lead Image
Standfirst

26. Double Page Spread
• The double page spread in this magazine is ninety percent pictorially orientated. Q
have done this because they have used to lead onto the article. This is a clever way
of making the audience continue reading as, they have made the band look cool
and stylish but slightly different, and people that are fans of Muse know that is
what Muse are about because in terms of contemporary rock bands, Muse have a
very individual and distinctive sound. The standfirst used is more like a brief
introduction to the band and it states how strange the band are, which is a
continuation from the lead image. I think the magazine used VAls well because the
whole theme involving Muse is alternative and strange, but yet they look very cool
and chic. Because Muse are quite a heavy rock band their fans and audience are
alternative, so they have designed all the aspects of the magazine involving Muse
to be alternative and strange, which promotes what the band is about, writing the
music that they like and would want to hear which is different to mainstream
music that you hear on the radio. They’ve used Photoshop to alter the pictures in a
way that continues the emphasis on Muse’s strangeness.