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What are the Strengths and
  Weaknesses of the Language
 Learning Social Networking Site
    (SNS) www.busuu.com?
Centre for languages, linguistics and area studies (LLAS),
The University Council of Modern Languages (UCML) and
the Association of University Language Centres (AULC).
John McIntyre Conference Centre, Edinburgh 5th and 6th July 2012

                            Billy Brick
                     b.brick@coventry.ac.uk
                       Coventry University
Overview
Web 2.0 SNSs: historical context
Examples of SNSs and their
functionality
Research Projects
Results
Future directions
Discussion
                  2                10/07/2012
SNSs for language learning are:

 ’disruptive technologies’ in that they allow
 for new and different ways of doing
 familiar tasks.
 Godwin-Jones (2005)



                      3                         10/07/2012
Principles of Tandem Learning
              (Little 2003)



              •Driving force of Tandem Learning
  Learner     •Hands over control of learning to the
               learner
 Autonomy     •First hand contact with a native speaker
               of the target language


              •Equal effort and investment = equal
               benefit
Reciprocity   •Asynchronous written environment
              •Synchronous voice environment



                    4                                10/07/2012
5   10/07/2012
Language Learning SNS
       Functionality
Web-based, or increasingly app-based
 Freemium model
Synchronous voice and synchronous and
asynchronous text chat and e-mails
Contain picture-based learning materials
Peer review of written and spoken
submissions
Profile matching (languages, levels)
Motivational tools (berries, league tables,
corrector badges)   6                     10/07/2012
1   Individual                                          2    Community
        learning                                                 learning
                                                            Marcel            teach Susanne



                                                +               native
                                                                medium
                                                                              teach

                                                                                              native
                                                                                              beginner
    Content based on 150+ different topics (e.g. telling
                                                                beginner
     the time, answering the phone, etc..)                   Instant video-chat application for direct
    Grammar material provided by PONS and Collins            conversation between users
    Supported by photos and voices of professional          Peer-to-peer correction of writing and
     voice artists                                            speaking exercises by the community
    Language material available in Spanish, German,         Currently around 100,000 unique user visits
     French, English, Italian, Russian, Turkish,              per day and more than 25,000 text
     Polish, Portuguese, Arabic, Japanese and                 corrections per day.
     Mandarin
busuu.com © 2011                                       7
busuu.com is Europe’s largest language learning
 community with more than 2.5+ million users
    Growth of community                                                  Awards &
                                                                         recognition
                                                                                 AlwaysOn Global
                                                                                 250 Winner
                            Today there are
                                                                                European Union innovation
                               more than
                                More than                                       award in language learning
                                2,500,000
                             1,600,000 users                                            CeBIT
                            registered users                                            Innovation Award


                                                                         Shortlist best European Website
                                                                                       Winner Open Talent
                                                                                       Competition
                                                                                 Red Herring European
                                                                                 Winner 2010
                   May 08    Jan 09   May 09   Jan 10   May 10   Mar11

busuu.com © 2011                                        8
Freemium Model
                                                                               Premium   Free
    Vocabulary in English, Spanish, French, German, Italian, Russian, Portuguese
    Writing exercises
    Reading comprehension exercises
    Video Chat Application for live-talk
    Interactive exams
    Audio for more than 3,000 key phrases
    Listening comprehension exercises
    Printable PDFs for more than 150 units
    Access to more than 35 Grammar Units
    Audio Podcasts for more than 150 units
    Live Video Units
    Customized Review
    Travel Courses
    Voice Recording Feature + more...

                      + Access to detailed Grammar guides!
busuu.com © 2011                                      10
busuu.com © 2011   11
The Research

12 level 3 learners spent 3 months learning
 German on the site – questionnaires, log sheets
 and classroom observations. Mostly British aged
 21.
Similar experiment 12 months later.
LLAS e-Symposium Practitioners Workshop - 13
 practitioners took part in a 3hr workshop and
 discussion – questionnaires. Mixed European
 nationalities aged 25-60.
                        12                   10/07/2012
Please suggest any ways in which you
think the www.busuu.com university
    platform could be improved.


 “More natural pronunciation and dialogues
    reflecting current and authentic use of
  language. Dialogues were stilted and over-
Please suggest any ways insame voice playing
articulated, often with the which you think
 2 parts which makes ituniversity platform
 the www.busuu.com hard to follow. It was
              could be improved.
   hard to work out how to get into things -
unintuitive interface. The tour wasn't enough
                     24                   10/07/2012

         to figure out the navigation.”
“Exercises and activities for
   levels higher than B2.”

 “It is not challenging enough
for students of A level quality."




               25                   10/07/2012
“In comparing busuu to
  livemocha, busuu is less
structured and it is hard to
 know 'where to go next'
 sometimes in busuu. The
site navigation seems a bit
         chaotic.”



                26             10/07/2012
“Garden
Name three things you liked       metaphor, the
                                  berries and the
 “Access to a real                visual design.”
   community of
 learners live chat               “Games, chat,
  peer learning.”                   reviews”


                            “I wrote a message to
                            an online student and
  “Instant feedback.          he responded very
    Self-correcting         quickly. The length of
   exercises, social        a lesson is good. I like
     networking.”            the frequent tests.”

                       27                              10/07/2012
Name three things you didn’t like lesson tooltip hardly
                              “The
                                  ever gives an indication of
     “Danger for                  the grammar covered. The
      incorrect                    tests are too predictable,
    feedback. Too                 too easy. It would be good
   open for possible              to have levels C1 and C2 as
       frauds.”                               well.”



   “The level was far too              “No way to guarantee
    basic. My sentences               that feedback received
     got corrected very               is accurate and reliable
    quickly (good!) but                Speakers' accents on
        some of the                     listening tasks sound
      corrections were                        artificial.”
    wrong - there is no      28                             10/07/2012
      quality control.”
29   10/07/2012
Strengths
•Basic features free of charge
•Immediate peer review and chat with
 native speakers
•Flexibility (anytime, anywhere)
•Fun and motivating
•Autonomous learning
                 30                    10/07/2012
Weaknesses
•Lack of expertise from peer feedback
•Need to pay for premium content (and
 higher levels)
•Learning materials could be improved
 (behaviouristic)
•Unsolicited advances and inappropriate
 advertising
                  31                10/07/2012
busuu.com © 2011   32
busuu.com © 2011   33
34   10/07/2012
References
boyd d m, & Ellison N B (2007), „Social networks: Definition, history, and scholarship‟, Journal
of Computer-Mediated Communication, vol. 13, no. 1, [online] available from
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html [23rd May 2011]
Brick, B. (2011) How effective are web 2.0 language learning sites in facilitating language
learning? Compass: The Journal of Learning and Teaching at the University of Greenwich.
Issue 3, 57-63
Brick, B. (2011) Social Networking Sites and Language Learning. International Journal of
Virtual and Personal Learning Environments. 2 (3) 18-31 (Copyright 2010, IGI Global, www.igi-
global.com. Posted by permission of the publisher.) [31st August 2011]
Brick, B, (forthcoming 2012) The Role of Social Networking Sites for Language Learning in UK
Higher Education: the Views of Learners and Practitioners International Journal of Computer-
Assisted Language Learning and Teaching
Godwin-Jones, B (2005) Emerging technologies: Skype and Podcasting. Disruptive
technologies for language learning. Language Learning & Technology, 9(3), 9-12.
Guo, S (2010) From printing to Internet, are we advancing in technological application to
language learning? British Journal of Educational Technology Vol 41 No 2 E10-E16.
Harrison, R . & Thomas, M. (2009) Identity in Online Communities: Social Networking Sites
and Language Learning. International Journal of Emerging Technologies & Society Vol. 7, No.
2, 2009, pp: 109 – 124. [Online] available from
<http://www.swinburne.edu.au/hosting/ijets/journal/V7N2/pdf/Article4-HarrisonThomas.pdf>
[23rd May 2011]
                                             35                                        10/07/2012
Hurd, S (1998) “Too carefully led or too carelessly left alone”? Language Learning Journal,
No 17, 70-74
 Little, D. (2003) Tandem Language Learning and Learning Autonomy. In Lewis, T. and
Walker, L. (eds.), Autonomous language learning in tandem. Sheffield: Academy Electronic
Publications
Little, D. (2003) Tandem Language Learning and Learning Autonomy. In Lewis, T. and
Walker, L. (eds.), Autonomous language learning in tandem. Sheffield: Academy Electronic
Publications
McBride, K (2009) Social-Networking Sites in Foreign Language Classrooms In Lomicka,
L., & Lord, G. (Eds.) The next generation: Social networking and online collaboration in
foreign language learning . San Marcos, TX: CALICO Book Series
Mullen, T., Appel, C & Shanklin, T. (2009). Skypebased tandem language learning and web
2.0. In M. Thomas (Ed.), Handbook of research on Web 2.0 and second language learning
(pp. 101–118). Hershey, PA: Igi Global.




                                             36                                        10/07/2012

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Billy brick edinburgh_2012

  • 1. What are the Strengths and Weaknesses of the Language Learning Social Networking Site (SNS) www.busuu.com? Centre for languages, linguistics and area studies (LLAS), The University Council of Modern Languages (UCML) and the Association of University Language Centres (AULC). John McIntyre Conference Centre, Edinburgh 5th and 6th July 2012 Billy Brick b.brick@coventry.ac.uk Coventry University
  • 2. Overview Web 2.0 SNSs: historical context Examples of SNSs and their functionality Research Projects Results Future directions Discussion 2 10/07/2012
  • 3. SNSs for language learning are: ’disruptive technologies’ in that they allow for new and different ways of doing familiar tasks. Godwin-Jones (2005) 3 10/07/2012
  • 4. Principles of Tandem Learning (Little 2003) •Driving force of Tandem Learning Learner •Hands over control of learning to the learner Autonomy •First hand contact with a native speaker of the target language •Equal effort and investment = equal benefit Reciprocity •Asynchronous written environment •Synchronous voice environment 4 10/07/2012
  • 5. 5 10/07/2012
  • 6. Language Learning SNS Functionality Web-based, or increasingly app-based Freemium model Synchronous voice and synchronous and asynchronous text chat and e-mails Contain picture-based learning materials Peer review of written and spoken submissions Profile matching (languages, levels) Motivational tools (berries, league tables, corrector badges) 6 10/07/2012
  • 7. 1 Individual 2 Community learning learning Marcel teach Susanne + native medium teach native beginner  Content based on 150+ different topics (e.g. telling beginner the time, answering the phone, etc..)  Instant video-chat application for direct  Grammar material provided by PONS and Collins conversation between users  Supported by photos and voices of professional  Peer-to-peer correction of writing and voice artists speaking exercises by the community  Language material available in Spanish, German,  Currently around 100,000 unique user visits French, English, Italian, Russian, Turkish, per day and more than 25,000 text Polish, Portuguese, Arabic, Japanese and corrections per day. Mandarin busuu.com © 2011 7
  • 8. busuu.com is Europe’s largest language learning community with more than 2.5+ million users Growth of community Awards & recognition AlwaysOn Global 250 Winner Today there are European Union innovation more than More than award in language learning 2,500,000 1,600,000 users CeBIT registered users Innovation Award Shortlist best European Website Winner Open Talent Competition Red Herring European Winner 2010 May 08 Jan 09 May 09 Jan 10 May 10 Mar11 busuu.com © 2011 8
  • 9. Freemium Model Premium Free  Vocabulary in English, Spanish, French, German, Italian, Russian, Portuguese  Writing exercises  Reading comprehension exercises  Video Chat Application for live-talk  Interactive exams  Audio for more than 3,000 key phrases  Listening comprehension exercises  Printable PDFs for more than 150 units  Access to more than 35 Grammar Units  Audio Podcasts for more than 150 units  Live Video Units  Customized Review  Travel Courses  Voice Recording Feature + more... + Access to detailed Grammar guides! busuu.com © 2011 10
  • 11. The Research 12 level 3 learners spent 3 months learning German on the site – questionnaires, log sheets and classroom observations. Mostly British aged 21. Similar experiment 12 months later. LLAS e-Symposium Practitioners Workshop - 13 practitioners took part in a 3hr workshop and discussion – questionnaires. Mixed European nationalities aged 25-60. 12 10/07/2012
  • 12. Please suggest any ways in which you think the www.busuu.com university platform could be improved. “More natural pronunciation and dialogues reflecting current and authentic use of language. Dialogues were stilted and over- Please suggest any ways insame voice playing articulated, often with the which you think 2 parts which makes ituniversity platform the www.busuu.com hard to follow. It was could be improved. hard to work out how to get into things - unintuitive interface. The tour wasn't enough 24 10/07/2012 to figure out the navigation.”
  • 13. “Exercises and activities for levels higher than B2.” “It is not challenging enough for students of A level quality." 25 10/07/2012
  • 14. “In comparing busuu to livemocha, busuu is less structured and it is hard to know 'where to go next' sometimes in busuu. The site navigation seems a bit chaotic.” 26 10/07/2012
  • 15. “Garden Name three things you liked metaphor, the berries and the “Access to a real visual design.” community of learners live chat “Games, chat, peer learning.” reviews” “I wrote a message to an online student and “Instant feedback. he responded very Self-correcting quickly. The length of exercises, social a lesson is good. I like networking.” the frequent tests.” 27 10/07/2012
  • 16. Name three things you didn’t like lesson tooltip hardly “The ever gives an indication of “Danger for the grammar covered. The incorrect tests are too predictable, feedback. Too too easy. It would be good open for possible to have levels C1 and C2 as frauds.” well.” “The level was far too “No way to guarantee basic. My sentences that feedback received got corrected very is accurate and reliable quickly (good!) but Speakers' accents on some of the listening tasks sound corrections were artificial.” wrong - there is no 28 10/07/2012 quality control.”
  • 17. 29 10/07/2012
  • 18. Strengths •Basic features free of charge •Immediate peer review and chat with native speakers •Flexibility (anytime, anywhere) •Fun and motivating •Autonomous learning 30 10/07/2012
  • 19. Weaknesses •Lack of expertise from peer feedback •Need to pay for premium content (and higher levels) •Learning materials could be improved (behaviouristic) •Unsolicited advances and inappropriate advertising 31 10/07/2012
  • 22. 34 10/07/2012
  • 23. References boyd d m, & Ellison N B (2007), „Social networks: Definition, history, and scholarship‟, Journal of Computer-Mediated Communication, vol. 13, no. 1, [online] available from http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html [23rd May 2011] Brick, B. (2011) How effective are web 2.0 language learning sites in facilitating language learning? Compass: The Journal of Learning and Teaching at the University of Greenwich. Issue 3, 57-63 Brick, B. (2011) Social Networking Sites and Language Learning. International Journal of Virtual and Personal Learning Environments. 2 (3) 18-31 (Copyright 2010, IGI Global, www.igi- global.com. Posted by permission of the publisher.) [31st August 2011] Brick, B, (forthcoming 2012) The Role of Social Networking Sites for Language Learning in UK Higher Education: the Views of Learners and Practitioners International Journal of Computer- Assisted Language Learning and Teaching Godwin-Jones, B (2005) Emerging technologies: Skype and Podcasting. Disruptive technologies for language learning. Language Learning & Technology, 9(3), 9-12. Guo, S (2010) From printing to Internet, are we advancing in technological application to language learning? British Journal of Educational Technology Vol 41 No 2 E10-E16. Harrison, R . & Thomas, M. (2009) Identity in Online Communities: Social Networking Sites and Language Learning. International Journal of Emerging Technologies & Society Vol. 7, No. 2, 2009, pp: 109 – 124. [Online] available from <http://www.swinburne.edu.au/hosting/ijets/journal/V7N2/pdf/Article4-HarrisonThomas.pdf> [23rd May 2011] 35 10/07/2012
  • 24. Hurd, S (1998) “Too carefully led or too carelessly left alone”? Language Learning Journal, No 17, 70-74 Little, D. (2003) Tandem Language Learning and Learning Autonomy. In Lewis, T. and Walker, L. (eds.), Autonomous language learning in tandem. Sheffield: Academy Electronic Publications Little, D. (2003) Tandem Language Learning and Learning Autonomy. In Lewis, T. and Walker, L. (eds.), Autonomous language learning in tandem. Sheffield: Academy Electronic Publications McBride, K (2009) Social-Networking Sites in Foreign Language Classrooms In Lomicka, L., & Lord, G. (Eds.) The next generation: Social networking and online collaboration in foreign language learning . San Marcos, TX: CALICO Book Series Mullen, T., Appel, C & Shanklin, T. (2009). Skypebased tandem language learning and web 2.0. In M. Thomas (Ed.), Handbook of research on Web 2.0 and second language learning (pp. 101–118). Hershey, PA: Igi Global. 36 10/07/2012