How business networking has changed in the era of social media - using Biznik.com - a community of like-minded independent business people - as an example. (Content for slides 4-23 from Social Media Revolution by Eric Qualman - socilnomics.com.)
2. What do the following mean?
• Social Network
• Social Media
• Web 2.0
3. Old media vs. New media
Traditional Media Web 1.0 Web 2.0
Newspapers Blogs
Radio Wikis
TV YouTube
Social Networks
one-way communication two-way communication
6. By 2010 Gen Y will out number
Baby Boomers
96% of them joined a social network
7. Years to reach 50 million users:
• Radio - 38 years
• TV - 13 years
• Internet - 4 years
• iPod - 3 years
Facebook added 100 million users in less than 9 months.
8. If Facebook were a country
it would be the 4th largest
1. China
2. India
3. United States
4.
5. Indonesia
6. Brazil
7. Pakistan
8. Bangladesh
14. 25% of search results for the
World’s Top 20 largest brands are
linked to user-generated content.
15. 25% of search results for the
World’s Top 20 largest brands are
linked to user-generated content.
34% of Bloggers post opinions
about products & brands.
16. Do you like what they’re saying
about your brand?
17. 78% of consumers trust
peer recommendations.
Only 14% trust advertisements.
18. 24 of the 25 largest newspapers are
experiencing record declines in circulation.
19. We no longer search for the news,
the news finds us...
20. Soon, we may no longer search for
products & services...
21. Soon, we may no longer search for
products & services...
...they will find us via social media.
41. Social media frequently outranks
your own web site because:
• Social networks are designed right.
• Frequently updated content.
• Lots of inbound links.
42. Search for
“Seattle PR consultant”
(587,000 results!)
Native results for #1 & #2
are profiles on Biznik
(not the individual’s web sites)
44. In the era of social media...
Participation = Marketing
45. 1. Listen. Where are they? What are they saying?
2. Engage. Post comments. Attend an event.
3. Add Value. Contribute relevant content.
46. Investing in Social Capital = adding value
• create a profile
• introduce yourself
• attend an event
• look at others’ profiles
• send a message
• read an article & make a comment
• write an article
• start a conversation
• join a group
• introduce two people
• send a referral
50. 1. Pose a question
“The ten tips you listed were helpful,
can you explain how number three works?”
51. 2. Extend the conversation
“Your top ten tips where great! I want to share number eleven...”
52. 3. Challenge the author
“Thank you for sharing your ten, I disagree with number 6...”
53. Results:
• Building relationships through conversation
• Strengthening your reputation & visibility
• Adding value through participation
54. • Founded 2005 in Seattle by 2 indie business people
• Self-funded, private company
• 15,000 members in Seattle-area
• 45,000 members nation-wide
• Typically 100 events in the Greater-Seattle calendar
• FREE join, create a profile & start participating
• Biznik Pro membership starts at only $10/month
55. Biznik Pro Membership
Pro ($10/month) ProVIP ($24/month)
• Professional profile All Pro benefits PLUS...
(video, blog, logo) • Appear HIGHEST on
• Unlimited messaging lists & search results
• See which members • SEO enhancements
have viewed your profile • More categories
• Create a Group • Multiple cities
• Charge an event fee • Discounts
• Appear higher on the • VIP Hives
lists & search results
56. Further reading:
by by by
Charlene Li Matthew Fraser Geoff Livingston
Josh Bernoff Soumitra Dutta Brian Solis
57. Thank you!
Learn more at
www.biznik.com
Lara Feltin
lara@biznik.com