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                       Filling the Funnel
                       Turning Strangers into Friends and Friends into Customers
                       Rob Swick


                       Newfoundland & Labrador   Rocky Harbour
The Selling Funnel

     Awareness



     Involvement


     Confirmation


      Engagement




     Champion

                     Filling the Funnel
Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers




                       Filling the Funnel
                                 Source: Mike Robinson
Filling the Funnel
Filling the Funnel
Some Social Media Ideas
1. Use contests to generate buzz
2. Photos and videos are very sharable
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Really interesting content spreads on its own
6. Real-time information gets response
7. Ask for feedback to create involvement
8. Give specials or prizes for sharing



                                        Filling the Funnel
ap
gig
p://
htt




   Next Up
   Closing the Sale


                      Filling the Funnel

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Filling the Funnel - Rocky Harbour, NL

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  • 6. Some Social Media Ideas 1. Use contests to generate buzz 2. Photos and videos are very sharable 3. Social media content is search friendly 4. Interconnections mean news travels fast 5. Really interesting content spreads on its own 6. Real-time information gets response 7. Ask for feedback to create involvement 8. Give specials or prizes for sharing Filling the Funnel
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