1. http://mcgillveraystudios.ca
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George Inglis
Prince Edward Island Charlottetown

2. Google Local
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3. Why is Google Local Important?
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4. Why is Google Local Important?
•
Prominent listing within Google search results
•
Search on Mobile Devices
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16. Google Analytics
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22. MailChimp
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23. Why send Direct Email
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24. Why send Direct Email
•
Low cost
•
Measurable results
•
Build and maintain customer relationships
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Highly targeted
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Branded
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25. Cost Effectiveness of Email Marketing
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26. Cost Effectiveness of Email Marketing
=
$1 Buy = $48 ROI
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27. Email Service Provider (ESP)
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28. Email Service Provider (ESP)
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29. Why use the tools?
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30. Why use the tools?
•
Email design tools
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Pre-delivery spam scoring
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Contact list growth and maintenance
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31. Content Management Systems (CMS)
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32. http://30tocure30.files.wordpress.com

33. What else can a CMS do?
http://30tocure30.files.wordpress.com

34. Powerful (and Free) Online Tools

35. Just a few features
Photo Gallery eCommerce
Directories
Blog
Reservation Management
Forums
Real Estate Listing Management
Multi-lingual
Contact Relationship Management (CRM)
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42. http://farm4.static.flickr.com
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43. http://farm4.static.flickr.com
Next Up
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
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