Do you plan to work during your summer vacation? Or at least check email and voicemail?
If so, you're not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they're on vacation, CNN says. It's often just too tempting to check in when your iPhone or BlackBerry is in your beach bag next to your sunscreen, bottle of water and a bestselling novel on your Kindle.
Till next time,
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.me
865-951-5887
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How to Keep Your Marketing Rolling While You Are on a Vacation
1. How to keep your
marketing rolling while
you are on a vacation
2. Do you plan to work during
your summer vacation?
Or at least check email and
voicemail?
3. If so, you're not alone. Fifty percent of salespeople
and 37 percent of information technology and
financial services professionals check in with work
while they're on vacation, CNN says.
4. But even though mobile technologies help keep us
connected 24/7 from practically anywhere on the
planet, it's important to find a balance between
monitoring your business and disconnecting from the
daily grind.
5. With that in mind, here are seven ways you can put
your engagement marketing campaigns on autopilot
while you take a well-earned break:
6. If you usually include two or three features in your
e-newsletter, write just one. Or, if you publish a
monthly newsletter, combine two months into one.
1. Keep email newsletters brief.
7. You can pre-schedule your business's Twitter and
Facebook posts by using a tool such as HootSuite. Just
remember, if you're going to start a conversation on
social media, someone has to be available to monitor
and respond to feedback.
2. Pre-schedule your social
media posts.
8. If you're prescheduling your email newsletter, an
event reminder or other marketing campaign, change
your standard auto-reply email that says, "I'm
currently out of the office" to something more fun
and creative that lets customers know the business is
still operating in your absence.
3. Set an email auto-reply that
says "we're open for business."
9. If you just can't bring yourself to completely
disconnect, consider using a free service like
NutshellMail, which delivers your Twitter, Facebook,
LinkedIn and other social media activity right to your
email and smartphone.
4. Consolidate social media
activity.
10. Make a promise to yourself and your friends and
family that you'll only check your email once in the
morning and once again at night. That's it. Then leave
your phone in your hotel room or turn it off and enjoy
your day.
5. Schedule "work time" on
vacation and stick to it.
11. Whether you meet new friends at a resort or on a
cruise, or gather with old friends at a backyard
barbecue, don't miss an opportunity to grow your
connections. Ask your fellow summer celebrants if
they'd like to join your mailing list or connect with
you on Facebook and Twitter.
6. Add new acquaintances to
your mailing list.
12. Sometimes creative brainstorms happen when you're
not working at all. While you're soaking up the rays,
reading by a lake or hiking up a mountain -- however
you kick back -- take a moment to think about what's
worked and what hasn't in this year's marketing
campaigns. Muse about what would be important to
retool or try, and put those items on your post-
vacation to-do list.
7. Clear your head.
13. If you plan ahead and use the tools and technologies
at hand, you'll be able to relax and enjoy your
vacation while also remaining productive