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Digital Crisis Communications INFOGRAPHIC - Asia-Pacific Zaheer Nooruddin

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Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific

A new infographic from Asia-Pacific that visualizes key results and insights for 2012 by Zaheer Nooruddin

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Global business decision-makers expect more Corporate Communications Crises in Asia-Pacific than ever before this year… they think: Digital drives reputation during crisis Next potential crisis is less than 12 months away Social media makes crisis challenging Difficult to know who online influencers are Digital and social media makes recovery easier Potential crisis will take place online Only half have a crisis plan Results shown are from Burson-Marsteller’s Reputation in the Cloud Era: Digital Crisis Communications Study. Burson-Marsteller | Asia-Pacific | Evidence-Based Communications

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Digital Crisis Communications INFOGRAPHIC - Asia-Pacific Zaheer Nooruddin

  • 1. Global business decision-makers expect more Corporate Communications Crises in Asia-Pacific than ever before this year… they think: Digital drives reputation during crisis Next potential crisis is less than 12 months away Social media makes crisis challenging Difficult to know who online influencers are Digital and social media makes recovery easier Potential crisis will take place online Only half have a crisis plan Results shown are from Burson-Marsteller’s Reputation in the Cloud Era: Digital Crisis Communications Study. Burson-Marsteller | Asia-Pacific | Evidence-Based Communications