Corporate Profile 47Billion Information Technology
Digital Crisis Communications INFOGRAPHIC - Asia-Pacific Zaheer Nooruddin
1. Global business decision-makers expect more
Corporate Communications Crises in Asia-Pacific
than ever before this year… they think:
Digital drives reputation during crisis
Next potential crisis is less than 12 months away
Social media makes crisis challenging
Difficult to know who online influencers are
Digital and social media makes recovery easier
Potential crisis will take place online
Only half have a crisis plan
Results shown are from Burson-Marsteller’s
Reputation in the Cloud Era:
Digital Crisis Communications Study.
Burson-Marsteller | Asia-Pacific | Evidence-Based Communications