Optimizing the Blog Volcano

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The document discusses optimizing blogs to increase conversions and sales. It refers to a "blog volcano" model where blogs erupt with increased traffic and leads when they frequently publish high-quality content and regularly share posts. It provides examples of article and homepage conversion rates for the Conversion Scientist blog and recommends setting up blog pages as landing pages with clear offers. Frequent publishing and sharing on social media can help blogs organically attract more traffic from search engines over time.

Marketing

@bmassey
Optimizing the
Blog Volcano
Your Own Online Vesuvius
Brian Massey
Conversion Scientist™
Conversion Sciences, LLC

@bmassey
The Conversion Scientist Blog Volcano in 2014

@bmassey
Measuring the success of a blog

@bmassey
Converting blog traffic into leads and sales

@bmassey
In 2014, The Conversion Scientist Blog Erupted

@bmassey
Home Page:
6.31%
Conversion Rate

@bmassey
The Conversion Scientist Podcast

@bmassey
Your Blog Pages are Landing Pages

@bmassey
Key Takeaways
• Your blog is not social media, it is a content
engine.
• RSS Feeds are the most valuable output of
your blog.
• Blog content can be “felt” through email and
other social networks.
• As they grow, blogs can be seen better by
search engines.
• Social will have an indirect ROI.

@bmassey
Websites that Deliver Revenue
• Your Conversion Lab
• Marketing Batteries
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons
Find it on Amazon

@bmassey
Thank You
The Blog Volcano
Setting up Your Own Online Vesuvius
Brian Massey
Conversion Scientist™
brian@conversionsciences.com
@bmassey
Blog: www.ConversionScientist.com

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