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The marketplace in education:   The multiplicity of metaphor in discourse Dominik Luke š University of East Anglia, School of Education and Lifelong Learning http://www.dominiklukes.net
Overview ,[object Object],[object Object],[object Object],[object Object]
Consider this… ,[object Object],[object Object]
…  and this … ,[object Object],[object Object]
…  and this … ,[object Object],[object Object],[object Object]
…  and also this! ,[object Object],[object Object]
EDUCATION IS BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphorical reasoning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphorical inheritance ,[object Object]
More about domains: Frames ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More about mapping: Integration ,[object Object],[object Object],[object Object],Principles of blending ,[object Object],[object Object],[object Object],[object Object],[object Object]
Short history of metaphor studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphor controversy ,[object Object],[object Object],[object Object]
Multiple realities of metaphor ,[object Object],[object Object],[object Object],[object Object]
Cognitive nature of metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social nature of metaphor ,[object Object],[object Object],[object Object],[object Object]
Textual nature of metaphors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphors in educational policy 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphors in educational policy 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market metaphor: Google fight
Market place and moral values ,[object Object],[object Object]
Marketplace domain I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and effectiveness ,[object Object]
Marketplace domain II ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and choice ,[object Object]
Marketplace domain III ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and values ,[object Object],Feb 3, 2005
Marketplace domain IV ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings III ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings IV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Generic frame elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Areas of policy influenced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Debating the market metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Alternatives to Market Metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005

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Do We Have To Provide Educational Services When We Teach?

  • 1. The marketplace in education: The multiplicity of metaphor in discourse Dominik Luke š University of East Anglia, School of Education and Lifelong Learning http://www.dominiklukes.net
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