Presents various mobile advertising campains in the travel industry. AirFrance, ClubMed, Eurostar, Lufthansa, Mappy... Mbrand3 is the 1st independent Mobile Advertising Network in France with more than 80 Premium publishers

1. Mobile - Marketing - Media
Model Case : Travel

2. Travel
Travel:
- Air France
- Club Méditerranée
- Eurostar
- Liligo
- Lufthansa
- Mappy
- RATP
- Tur Espana
- VSCNF

3.  Context: Launching of the iPhone application Air France
 Goals: Make people knowing about the iPhone application by Air France and the offered services by this appli, through
3 different messages. You can buy or modify your booking, consult your schedules, and considerably gain time.
 Format: Banner and interstitial
 Results:Banner 0.65% CTR
Interstitial 8.25% CTR

4.  Context: Club Med offers a
discount on the couples 'trip.
 Goals: Encourage couples to go
on organized trip, taking time to
take care of the other one.
 Format: Interstitial
 Result:
Interstitial: 16.07% CTR

5.  Context: Present the standard
premier class and business
premier
 Goals: Encourage the mobiles
users to travel in Eurostar
business or standard premier
class. Show that these classes are
more comfortable and offers more
services.
 Format: Interstitial & Banner
 Results:
Banner: 0.59% CTR
Interstitials: 8.75% CTR

6.  Context: Lufthansa offers paradise
destinations
 Goals: Offer paradise destinations with
affordable prices. Make people wanting
to go to Africa and Asia, which are a bit
abandoned. Enhance the website on
mobile which allows to book plane
tickets without paying internet fees.
 Format: Interstitial & banner
 Results:
Banner 0.55% CTR
Interstitial 8.89% CTR

10. Campagne Côte d’Or
 Context: The “Côte d’Or” area launches
its iPhone application
 Goals: Increase awareness of the area
(gastronomy, habits, heritage…) Improve
the Area’s image by encouraging mobile
users to visit it. The application allows
you to prepare your trip (Hostel,
restaurant…)
 Format: Banners
 Result: Banner 0.63% CTR

11. Campagne Voyage SNCF
 Context: Make people discover the
offered services during a business trip
with TGVPro 1ere
 Goals: To show all the advantages of a
business trip with TGV Pro 1ere
Attractive and fun campaign that features
mini series showing all the proposed
services, by getting close to the business
trip needs.
 Format: Interstitial & Banner
 Results: Banner 0.58% CTR
Interstitial 9.78% CTR

12. Campagne Tur Espana
 Context: To discover Spain through the
iPhone application iSpain.
 Goals: To encourage people to go to
Spain by recommending all the best
places near where you’re planning to go
(from restaurant to spa, hostel, and
everything you may need to take the
maximum advntage of your holidays.
 Format: Interstitial & Banner
 Results: Banner: 0.87% CTR
Interstitial: 8.73% CTR

13. Mobile – Marketing - Media
Thank you!
Don’t hesitate to contact us for further information
Philippe des CARS
Co Fondateur
@: philippe@mbrand3.com
 : +33 6 75 43 48 06
220-224 boulevard Jean Jaurès
92100 Boulogne-Billancourt