Presents various mobile advertising campains in the banking industry. BNP, Société Générale Mbrand3 is the 1st independent Mobile Advertising Network in France with more than 80 Premium publishers.

1. Mobile - Marketing -
Media
Model Case : Banques

2. Banques

3. Contexte: Mise en avant d’une nouvelle offre
commercial
Format: Interstitiel
Support: Les Echos
Spécificité: 100% PDV
Redirection: Clic to site
Résultat: Bannière > 1%
Interstitiel > 12%

5. Contexte: Promotion nouvelle application Société
General
Format: Interstitiel & Bannière
Support: TomsHardware, TomsGuide, Closer, News
Rep, Gizmodo, Brief Me
Spécificité: 75% PDV
Redirection: Clic to store
Résultat: Bannière > 1%
Interstitiel > 11%