"Type 3.0: The future of typography today" by Steve Matteson (Monotype) for ebookcraft 2015, presented by BookNet Canada and eBOUND Canada - March 11, 2015

2. `
TYPE 3.0
@SteveMatteson1

3. Everything that counts in
TYPOGRAPHY is a subtlety.
— Jan Tschichold —

4. The art of
selecting and
arranging type.

5. The art of
selecting and
arranging type.

6. The art of
selecting and
arranging type

7. HE ART OF
selecting and
arranging typeT

8. HE ART OF
selecting and
arranging type
T

11. ?

14. ?!

15. TYPE 1.0

16. TYPE 1.0

18. Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology

19. Melbert B. Cary, Jr. Graphic Arts Collection, Rochester Institute of Technology
This is
Latin

20. TYPE 2.0

24. TYPE 3.0

26. Hamburgefonstiv
circa 1992
circa 2014

28. B

31. Joseph Blumenthal – The Printed Book in America

32. TYPE 3.0
1984 Lucida was first typeface
designed for 300 dpi laser printing
1994 Verdana & Georgia for Windows XP
2007 ClearType Collection
2013 eText Typefaces

34. Why We Need Them
eText Typefaces

35. your type
This is how we want fonts to appear
Font data is delivered as vector outlines with spacing info, and maybe some hints

36. This is how an LCD screen displays pixels
LCD screens allow rendering with subpixels — manipulating each colour channel

37. This is how a basic E Ink screen displays pixels
Even courser resolution, with only 4 level of grey (16 levels of grey in newer screens)

38. Great screen fonts challenged by e-ink
Georgia on e-ink
depends on what

39. Georgia
HAMBURGEFONSTIV
hamburgefonstiv
Amasis
HAMBURGEFONSTIV
hamburgefonstiv
Elegance vs. Sturdiness

41. How We Make Them
eText Typefaces

42. Control Contrast

43. Metal Type
Drawing
Letterpress with
‘ink squeeze’

44. BaskervilleEOriginal Baskerville
n n

45. could get nothing there but poor entertainment, and the
Impertinant Bable of one of the worst of men, among
many others of which our Host made one, who, had he
bin one degree Imudenter, would have outdone his
Grandfather. And this I think is the most perplexed
night I have yet had. From hence, Saturday, Dec. 23, a
very cold and windy day, after an Intolerable night’s
Lodging, wee hasted forward only observing in our way
the Town to be situated on a Navigable river wth
in-
diferent Buildings and people more refined than in
some of the Country towns wee had passed, tho’ vicious
enough, the Church and Tavern being next neighbours.
Having Ridd thro a difficult River wee come to Fairfield
where wee Baited and were much refreshed as well with
the Good things wch
Latter I employed in enquiring
concerning the Town and manners of the people, &c.

46. could get nothing there but poor entertainment, and the
Impertinant Bable of one of the worst of men, among
many others of which our Host made one, who, had he
bin one degree Imudenter, would have outdone his
Grandfather. And this I think is the most perplexed
night I have yet had. From hence, Saturday, Dec. 23, a
very cold and windy day, after an Intolerable night’s
Lodging, wee hasted forward only observing in our way
the Town to be situated on a Navigable river wth
in-
diferent Buildings and people more refined than in
some of the Country towns wee had passed, tho’ vicious
enough, the Church and Tavern being next neighbours.
Having Ridd thro a difficult River wee come to Fairfield
where wee Baited and were much refreshed as well with
the Good things wch
Latter I employed in enquiring
concerning the Town and manners of the people, &c.

47. Body Size

48. Scalable Typeface
h h h h h

49. 6, 12, 72pt – ITC Bodoni
hga hga

50. Body Size
Épa a a a a a96pt
96pt

51. Sample
Sample
Sample
SampleSabon and SabonE
Adjustments to the weight, proportion, and spacing

52. eText typefaces
eText typefaces
SabonE

53. eText typefaces
eText typefaces
PalatinoE

54. becaged
becaged

55. The Crystal Goblet
The Crystal Goblet
The Crystal Goblet
The Crystal Goblet
Malabar & Ysobel
Crisp, contemporary designs optimised for the screen

58. Questions