40 minute presentation meant as an introduction to an active workshop where participants can try out different ways of using Google Analytics with DSpace.
The presentation covers:
- standard reports
- custom reports
- campaigns
- tracking file downloads
- limitations of Google Analytics
- @mire content and usage analysis module
4. HOW DOES ANALYTICS GET THE DATA?
Javascript added to repository page
A unique identifier associates the
execution of the script with your website
profile on Google Analytics
22. INCREASING THE USE OF YOUR REPOSITORY
Increase new visits
Increase returning visits
Decrease bounce rate
Increase visits coming from particular
sources
Increase visits from a particular location
From data to actions
24. TAGGING YOUR URLS
Add campaign parameters to the landing
urls you want to use.
Example:
The core of campaign tracking
more info: https://support.google.com/analytics/answer/1033867?hl=en
dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week
25. ADDING ADDITIONAL PARAMETERS
Using different media and sources
more info: https://support.google.com/analytics/answer/1033867?hl=en
Medium
email, cpc, social
Source
twitter, facebook, mysite
Example:
dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week&utm_source=newsletter&utm_medium=email
29. TRACKING FILE DOWNLOADS
Problem
Javascript does not get executed.
Approach
Building our own request for utm.gif, the smallest picture in the
world, and manually adding the parameters.
Where can you do this?
BitstreamServlet.java (JSP), BitstreamReader.java (XMLUI) or in
SolrLogger.java.
Caveat
Passing an IP requires you to “mask” your usage as mobile
usage, by changing UA- to MO- in your GA ID
31. GOOGLE ANALYTICS LIMITATIONS
You don’t have the data on local servers
Customization required for integration in
the DSpace user interface
No aggregations by collection or community
Measuring web usage is not an exact
science just yet
Having multiple data points is not a luxury
Some implementation details are unknown
Bot filtering
32. DSPACE STATS AND @MIRE MODULE
http://atmire.com/website/?q=modules/cua
Complementary to your use of Google Analytics