Slide deck from our US webinar about Channels, bringing owned media tracking to Brandwatch. Audio/Video here: https://www3.gotomeeting.com/en_US/island/webinar/registrationPost.tmpl?Action=rgoto&_sf=4

1. Introducing Channels/
Bringing the Power of Brandwatch to
Owned Media Analysis
Brandwatch contact@brandwatch.com
Webinar / June 2013

2. Today’s Presenters/
2© 2013 Brandwatch | www.brandwatch.com
Nate Walton
Data Scientist, Brandwatch
nate@brandwatch.com
Eve Sangenito
VP of Marketing, Brandwatch
@esangenito / eves@brandwatch.com

3. Getting Started/ We’d love your participation
© 2013 Brandwatch | www.brandwatch.com 3
Social media is about engaging & sharing ideas…
so feel free to join the conversation today:
• Ask questions in the session chat
• Tweet about our discussion using
@brandwatch or #brandwatch
• We also know some of you will prefer
to just listen in; that works too
After the session
If you’d like a copy of
the presentation, we’ll
make it available within
1-2 days

4. Agenda/
© 2013 Brandwatch | www.brandwatch.com 4
About Brandwatch
Brandwatch Channels: Overview
What Challenges Does It Solve?
What Does It Deliver?
Key Benefits & Use Cases
Demo
Q&A

5. Brandwatch/ Who we are
© 2012 Brandwatch | www.brandwatch.com 5
SaaS enterprise
social media
monitoring &
analysis
700+
Clients in
15 Markets
World Class
Development &
Services Team
All Intellectual Property
Owned In-house
High Satisfaction
99% customer likelihood to
recommend
Supporting
Clients in
25 Languages
(With Sentiment)
Selected as
Red Herring
Global Top 100
Winner & recognized
by Media
Momentum
170 Employees
Rapidly Growing
Client Base
Global Presence
New York | Chicago | Brighton | Berlin

6. Brandwatch Channels/ What is it?
6© 2013 Brandwatch | www.brandwatch.com
A new feature set within Brandwatch to help brands and agencies conduct
more in-depth analysis of their owned social media assets
Available now
In Beta
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Admin Posts New Posts New Comments
Facebook Summary

7. Brandwatch Channels/ What challenges does it solve?
7
• Frustration and inefficiencies
of using multiple tools to analyze branded
social sites
• Lacking analysis capabilities
available with in-platform sites
• A need for brands to understand the
relationship between owned and earned
media results
© 2013 Brandwatch | www.brandwatch.com
Owned media
A communication channel that your
brand controls (i.e. your Facebook
page, Twitter account, etc)
Earned media
Brand mentions posted by others who
are not paid by or members of your
organization (i.e. WOM, publicity in
news media, product reviews, etc)

8. Brandwatch Channels/ What does it deliver?
8© 2013 Brandwatch | www.brandwatch.com
Competitive Benchmarking
Map your owned social network results
against competitors
Flexible Top Line Metrics
Chart key trends and insights, and segment data
by user and content type

9. Brandwatch Channels/ What does it deliver?
9© 2013 Brandwatch | www.brandwatch.com
Influencer Identification
Identify the most engaged, active members on
your community and those of your competitors
Content Evaluation
In-depth understanding of the topics of
conversation within an owned community

10. Brandwatch Channels/ What does it deliver?
10© 2013 Brandwatch | www.brandwatch.com
Owned vs. Earned Comparisons
Side-by-side charting of your owned media posts and earned mentions,
to understand the impact of social media activities to online visibility

11. Brandwatch Channels/ Key benefits & use cases
11
Channels is particularly beneficial to community, campaign and
brand managers who want to:
• Drive market leadership
Understand the opportunities between your owned social media & competitors
• Assess content effectiveness
Apply learned knowledge to future campaigns
• Drive membership retention and advocacy
Identify the most engaged and impactful fans to nurture
• Increase brand growth and visibility
Learn and apply your social marketing strategy and tactics in concert with earned
media mentions and results
© 2013 Brandwatch | www.brandwatch.com

12. Time for a Demo/ Let’s see it in action…
© 2013 Brandwatch | www.brandwatch.com 12

13. Questions?/ We’ve got answers…
© 2013 Brandwatch | www.brandwatch.com 13

14. Thank You!
14© 2013 Brandwatch | www.brandwatch.com
@brandwatch
www.brandwatch.comw.
# US: +1 212 229 2240
UK: +44 (0)1273 234 290
Germany: +49 (0)711 912 441 59
e. contact@brandwatch.com