10 step marketing plan head&shoulders brian garcia

10 Step Marketing Plan Head & Shoulders Brian Garcia February 17, 2011

Step 1- Primary Target Market ,[object Object],[object Object],[object Object],[object Object]

Step 2- Needs, Wants and Demands of the Primary Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3- Competition and Competitive Position Map ,[object Object],[object Object],[object Object]

Step 4- What is the gap, the opportunity and how will you position

Step 5- What is the size of the market from the 3 C perspectives (customer, company and competition) ,[object Object]

Step 6- Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7- Promo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 8- Price: How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)

Step 9- Place ,[object Object],[object Object],[object Object],[object Object]

Step 10- What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche? ,[object Object]

10 step marketing plan head&shoulders brian garcia

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