If you have seen the Business Plan, then you realize that we invested funds to significantly upgrade our entire brand presence. This was the media kit we used to attract potential advertisers. We successfully acquired John Deere Landscapes, Hawaiian Airlines, America West Airlines, Southwest Putting Greens and others as our initial advertising partners.

1. L F ERS DI R
EC
GO
T
Y
TH E
N
PA
GR
EE M
N CO
GR A
ASS M EDI

2. WELCOME
THE GREEN GRASS
ADVERTISING
PROGRAM by Golfers Direct
Reach Your Customers
While They Golf
Golfers Direct introduces the Green Grass Media Program, an innovative and effective approach to reaching
a uniquely appealing target audience: the golfing consumer. Through our exclusive network of Member
Golf Courses across the US, Golfers Direct employs a mix of integrated promotional vehicles, to deliver a
powerful venue for showcasing your company, products and services in a compelling and cost effective way.
Learn how our complete Green Grass Media Program, with its unique in-cart and on-course tools,
can complement your core marketing program and deliver the power of the golfing consumer.

3. The in-cart Yardage Guide delivers your message
to a captive audience for an entire hole.
INNOVATIVE
Tip Cards offer a special keepsake for golfers to
recall your message every time they play.
Media Vehicles Designed for Maximum Visibility
Our Green Grass Media Program offers a creative mix of high quality vehicles to
drive interest among golfing consumers while they play. The Yardage Guide, Tip
Card and Web site have been carefully developed to provide advertisers with an
integrated system to deliver your message to a captive audience of affluent,
decision-making consumers.
What’s more, the smart mix of in-cart and on-course media vehicles provides the
1-to-1 relationship expert marketers seek in other, more costly direct marketing
methods. With Golfers Direct, you’re assured that customers not only see your ad
while playing, they can also reference your message long after they’ve left the course,
creating an enduring impression for your company, products and services.
PROMOTION The Web site
provides a promotional
vehicle that reaches
your golfing customers
at home.

4. NATIONWIDE
• Education: 82.1% of golfers are College Educated. Over 30% hold Graduate Degrees.
• Average Income: $72,000. Nearly 40% earn over $75,000. 16.5% earn over $100,000.
• Key Executives: 96% of all Fortune 500 CEOs list golf as their sport of choice and
encourage top management to use the game to build business relationships.
Leverage the Power of Golfing Consumers
Golfers are discerning, influential and affluent customers. And, while they represent
an appealing target audience for companies across a number of business segments,
few media vehicles can deliver a proven and targeted approach to reaching today’s
golfing consumers in a meaningful way.
NV
Through its exclusive network of affiliated Member Golf Courses across the US, CA NC
Golfers Direct provides an innovative and breakthrough system to affect an audience SC
that fits a demographic profile marketers only dream of. AZ GA
SOUTHEAST
REGION
HI
FL
MS AL
SOUTHWEST
MISSISSIPPI
REGION TX LA
MID-SOUTH
REGION
VISIBILITY • Consumer Expenditures: Spent $26.1 billion on golf travel. 75% towards hotel, transportation, food & beverage.
• Average Spending: Average golf travel spending for 2001 was $2,270 per golfer.
• Credit Cards: 53% carry VISA Gold/Platinum. 43% carry MasterCard G/P. 11% carry AMEX G/P.
Sources: National Golf Foundation, PGA, USGA, Starwood Hotels & Resorts

5. ROI Promote your company in a space that
is free of the congestion and clutter of more
traditional, and costly, media outlets.
Measure Performance that Delivers
Today’s cluttered, ad-saturated world poses serious challenges to marketers concerned
with delivering maximum results for minimum investment. And with the skyrocketing
costs of mass media vehicles, many companies can hardly afford to reach the qualified
prospects that they seek for their continued growth.
Golfers Direct’s Green Grass Media Program is unique. Its pinpoint targeting of
golfing consumers offers companies a venue for showcasing products and services
that is truly unique to the traditional marketing and media mix. With the Golfers
Direct Yardage Guide, Tip Cards and Web site, you’re sure to hit your most important
customers in a creative way that is both actionable and enduring.
RESULTS
Enhance your mass media and Web-based
advertising efforts through unique, 1-to-1 marketing
in the golf cart and on the course.

6. BEGIN
The Green Grass Media Program from
Golfers Direct Can Deliver for You
Whether you are seeking to drive brand awareness, store traffic, sales appointments
or Web site visits, Golfers Direct provides an innovative approach to delivering your
company’s message to a unique target audience through an untapped communications
channel: the golf course. Through our proprietary network of nationwide Member Golf
Courses and an integrated offering of in-cart and on-course media vehicles, Golfers
Direct represents a breakthrough solution for reaching your most appealing consumers.
Learn how the features of the Green Grass Media Program can effectively support your
current marketing strategy. Contact Golfers Direct today and realize the power of the
only media program that reaches your discerning golfing customers.
www.golfersdirect.net
1-800-273-7948
TODAY!

7. RS DI R
FE
L
EC
GO
T
Y
TH E
N
PA
GR
M
EE
N CO
GR A
ASS M E DI
GOLFERS DIRECT, LLC
PO BOX 148, TEMPE, AZ 85280
www.golfersdirect.net
800.273.7948 • 800.758.9814 FAX