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Intentionality
Choice	
  and	
  Mastery
bensco'ield	
  –	
  viget	
  labs
ruby	
  hoedown
3	
  september	
  2010
Why	
  are	
  you	
  here?
Mastery
Deliberate	
  practice
Set	
  a	
  goal
Fail
Ask	
  for	
  feedback
Repeat
Practice	
  isn’t	
  easy
Practice	
  isn’t	
  fun
Practice	
  isn’t	
  useful
How	
  vs.	
  That
Mastery	
  isn’t	
  required
Mediocrity
Adequacy
Excellence
Companies
Things	
  we	
  do
Design
Development
Marketing
Project	
  management
User	
  experience
Things	
  we	
  don’t	
  do
Print	
  design	
  
CMS	
  implementations
Email	
  marketing
.NET
Hosting
Accounting
Legal	
  ...	
  stuff
Focus
Software
Platform
Framework
Functionality
Authentication/authorization
Markup	
  generation
Image	
  processing
Data	
  persistence
...
You	
  and	
  me
78.2
76,700
7
Maintenance?
What	
  does	
  it	
  mean?
We	
  are	
  DEFINED
by	
  our	
  CHOICES
Live
INTENTIONALLY
Embrace
ADEQUACY
 (and	
  mediocrity!)
bensco'ield
@bscoLield
ben.scoLield@viget.com
http:/    /spkr8.com/bsco'ield
http:/    /viget.com/extend
http:	
   /bensco'ield.com
     /

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