James Abbott MIDM

Galashiels, United Kingdom United Kingdom

Digital Strategy & Optimisation Director

Retail

Commercially focused Director of Digital Strategy & Optimisation working for a multi award winning independent lifestyle country clothing retailer in the Scottish Borders. I specialise in developing, implementing and optimising digital strategy (search, social, email marketing and content) and integrating with offline marketing activity to help increase visibility of the company. In conjunction to developing company awareness and visitor levels I utilise a blend of data-driven approaches and UX (user experience) research testing to shape and drive the CRO (conversion rate optimisation) and CX (Customer Experience) work to ensure continual incremental growth is delivered across the digit...