Mit Sloan 0807

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Saul Klein

Business Économie & finance

Financial map of the last 14 years…. 1993-2007

Trying to push old media uphill.... 1993-1994

Riding the first Internet mini wave…. 1995-1997

Watching the ascent from Redmond…. 1997-1999

Experiencing the bubble bursting… 2000-2002

Going back to basics in Europe…. 2002-2004

The web reaches an inflection point…. 2004-2006

Doubling down on the Internet…. 2003-today

It’s been a very eclectic experience…. Publishing Entertainment Marketing Technology Retail

Trying lots of different approaches…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit

Operating at very different stages…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500

Playing lots of different roles…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500 Founder Board Member CEO General Management Marketing Investor

Thinking about starting the business… Opportunity Others Ownership

Thinking about starting the business… Opportunity Others Ownership Customers Conversations Convenience Costs Competition

Go out there, think big, take some risks…

It’s ok to fail…learn from your mistakes

Thanks… saul@klein.name http://localglo.be http://www.seedcamp.com http://www.opencoffeeclub.org

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Mit Sloan 0807

1. Travels around the Internet Saul Klein MIT Sloan School

2. Financial map of the last 14 years…. 1993-2007

3. Trying to push old media uphill.... 1993-1994

4. Riding the first Internet mini wave…. 1995-1997

5. Watching the ascent from Redmond…. 1997-1999

6. Experiencing the bubble bursting… 2000-2002

7. Going back to basics in Europe…. 2002-2004

8. The web reaches an inflection point…. 2004-2006

9. Doubling down on the Internet…. 2003-today

10. Web is huge and no longer American….

11. Broadband is widely adopted….

12. It’s also not just English speaking….

13. Online advertising has tipped…

14. Young technical talent is global …

15. It’s been a very eclectic experience…. Publishing Entertainment Marketing Technology Retail

16. Trying lots of different approaches…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit

17. Operating at very different stages…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500

18. Playing lots of different roles…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500 Founder Board Member CEO General Management Marketing Investor

19. Thinking about starting the business… Opportunity Others Ownership

20. How big is the opportunity….

21. Who are the others….

22. What level of ownership is available….

23. Thinking about starting the business… Opportunity Others Ownership Customers Conversations Convenience Costs Competition

24. Maniacal focus on the customer….

25. Encourage customer conversations….

26. Offer new levels of convenience….

27. Leverage and manage cost structure…

28. Let the competition worry about itself…

29. Seeding first-time entrepreneurs….

30. is now in 60+ cities….

31. Go out there, think big, take some risks…

32. It’s ok to fail…learn from your mistakes

33. Pick yourself up and try again…

34. Thanks… saul@klein.name http://localglo.be http://www.seedcamp.com http://www.opencoffeeclub.org

Mit Sloan 0807

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