Examples and learning from Devon County Council

1. Implementing Social Networking

4. … what we are really talking about is communications and not social media or social networking! My view is that…

5. “ It’s about conversations , and the best communicators start as the best listeners ” Brian Solis – Social Media Manifesto - August 2007

6. The old communication model was a monologue One way traffic!

7. The new Communication model is now a Dialogue Conversations and Listening

9. Google News Technorati Blog search Blogpulse search Twitter search

11. Starting the conversation Youth Participation

19. We also had five digital video cameras to hand out - and groups were able to borrow the cameras to interview their friends and other young people. Each camera had a simple question taped to the back. At the end of the day we collected the cameras and took notes from the videos that had been recorded.

26. Internal Perspective

27. Internal Perspective “ We should ban it” “ It is just a waste of time” “ Excessive use, distracts from ‘proper’ work” “ What value does it offer me” “ It’s just a ‘social’ thing”

28. “ Social networking is arguably as old as humanity, not something that has been invented for so-called digital natives ” Julia Lin – Gartner Internal Perspective

32. Phil Norrey – Chief Executive of DCC