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Studies on
     Media,
     Information and
     Telecommunication


12/18/07           1
In summary

                                                   Key Facts
SMIT, is a multidisciplinary research centre for
Studies on Media, Information and                  Founded 1990 by Prof.
Telecommunication.                                 Dr. Jean-Claude
                                                   Burgelman

It focuses on socio-economic, user and policy      Director Prof. Dr.
aspects of Information & Communication             Caroline Pauwels
Technologies and underlying infrastructures.
                                                   33 FTE researchers
                                                   (2007)
SMIT combines both fundamental and
applied research, and has been active in short
                                                   7 PhD (FWO/IWT)
and long term, as well as national and
                                                   programs (2007)
European research projects.
                                                   30 Research Projects
The centre endeavours a multidisciplinary          (2007)
course with researchers within the fields of
communication science, sociology, political        Partner in COST, ENCIP,
                                                   IAMCR, ECREA
science, economy, arts, etc.
                                                   Cooperation framework
In 2004, SMIT became part of the IBBT              with TNO
initiative, and became IBBT-SMIT.
                                                   From 2008 on, new
                                                   premises:
                                                   IBBT-VUB Offices
                                                   Pleinlaan 9
                                                   2nd floor.
                                                   1050 Brussel
Key Competence


In order to contribute to the rise of a ‘user-friendly’ Information Society,
     IBBT-SMIT has a triple, intertwined research scope.

1.   Studies on social shaping of technologies & domestication in daily
     practices. SMIT aims at formulating recommendations ex ante
     technological engineering.

2.   For a user-friendly information society to emerge, policy and regulatory
     options and foresights are studied on their inherent strengths,
     weaknesses, opportunities and threats.

3.   In-depth analyses on how ICT affect the overall business modelling of
     converging multimedia & multiplatform industries is performed.
Digital Media Policy


Policy considerations have always been at the         Key Projects
heart of our research on media, ICT and
telecommunications. IBBT-SMIT sees policy
                                                      PhD programme on EU,
analysis as an overall analytical framework to
                                                      WTO and national
understand government policy- both in its actions     regulation issues in Media
and failures to act- and regulation.                  and Creative Industries.

                                                      Video-q-sac: IBBT (Video
                                                      Quality). Video streaming,
                                                      webTV, and other visual
                                                      content are becoming
                                                      more important. In video-
                                                      q sac the focus is on
Methodology:                                          strategic uses of DRM and
 within a political economic framework, analysing    the surrounding changes
how policy comes about, how different                 in copyright systems. It
stakeholders influence policy, how different layers   also analyses the debate
of policy formulation interact and what the           on Net Neutrality.
consequences are.
                                                      BILA II: (Flemish
 evaluative approaches, assessing outcomes and       Government) Next
impacts against set objectives and goals              Generation Networks.
 assessing outcomes and impacts against              While industrialized
theoretical and moral frameworks                      countries are enhancing
                                                      their networks fast (IPTV,
 foresight studies making use of qualitative
                                                      VoIP,...) the question
research methods
                                                      remains what these new
                                                      developments mean for
              Prof.dr. Caroline Pauwels               the developing world.
                                                      (collaborative research
              cpauwels@vub.ac.be
                                                      exchange between IBBT-
              +32 2 629 16 29                         SMIT and LINK Centre in
                                                      Johannesburg, S.A.).


              Prof.dr. Leo Van Audenhove
              leo.van.audenhove@vub.ac.be
              +32 2 629 16 32
Media Market &
    Innovation
The convergence and pervasiveness of media,        Key Projects
telecom and the internet increases product and
service complexity and forces companies to
                                                   SPICE: IP FP6 (Service
rethink their business model. IBBT-SMIT analyses
                                                   Platform for Innovative
constant evolutions and shifts in the ICT market   Communication
structure. We benchmark existing business          Environment)
models, detect market trends and assess the        development of a next
viability and potential implications of future     generation mobile services
business models.                                   platform (Alcatel Lucent,
                                                   France Telecom, ...).

                                                   E2RII: IP FP6 (End-to-
                                                   end Reconfigurability)
                                                   development, trial and
                                                   showcasing of
                                                   architectural design of
                                                   reconfigurable devices and
                                                   supporting system
                                                   functions to offer an
                                                   extensive set of
                                                   operational choices to
                                                   telecom actors in the
                                                   context of heterogeneous
                                                   systems (Nokia, Motorola,
                                                   ...)

Methodology:                                       MADUF: IBBT. Value
value network analysis                            network and financial
                                                   modelling of Mobile TV
business stakeholder interviews and workshops
                                                   using the DVB-H standard.
business model development and simulation tools
                                                   Partners include VRT,
                                                   Belgacom and Telenet.
                                                                .
           Pieter Ballon
           pieter.ballon@vub.ac.be
           +32 2 629 16 26
Digital Media Use


The ‘Media - User Research’ cluster aims at             Key Projects
rethinking new media technology and services
through user practices. The user expertise is
                                                        MADUF:IBBT (Maximising
situated on private as well as on professional level,
                                                        DVB-H Usage in Flanders)
mainly in the domains of e-entertainment and e-         Setting up and leading an
work: interactive television, mobile applications, e-   ad hoc Living Lab for
publishing, gaming, etc.                                Mobile TV services using
                                                        DVB-H technology. We
                                                        focus on potential
                                                        transition in viewing
                                                        practices and mobility of
                                                        television (Belgacom,
                                                        Telenet, ...)

                                                        LLECOS: (Living Lab
                                                        Experiments in
                                                        Community Sharing).
                                                        Testing a new kind of
                                                        personal broadcast
                                                        channels between
                                                        individuals (currently
                                                        developed by Microsoft
Methodology:                                            Research Cambridge)
 investigation of the social context of new media      delivering content
use and domestication among people and in               continuously across
different types of offline and online communities.      mobile and desktop
                                                        platforms. (Microsoft, i-
 user findings are embedded in the innovation
                                                        City)
process by using an iterative multi-method
approach in conceptualising, experimenting and          E-Paper: IBBT The digital
evaluating new media.                                   newspaper on electronic
 research is often framed within a broader Living      paper. Setting up the first
Lab setting (focus on the new media use by people       Living Lab with an
in their everyday setting).                             electronic newspaper
                                                        device. The outcome led
                                                        to redesigning the device
             Prof.dr. Jo Pierson                        in order to better link in
             jpierson@vub.ac.be                         with the social context and
                                                        reader practices. (i-REX,
             +32 2 629 16 27
                                                        De Tijd)
Culture in the Network
    Society
Research within this cluster(Cultuurlab) is situated   Key Projects
at the intersection of culture and new media, or so
called e-culture. It studies the transitions in
                                                       Heritage 2.0 (IBBT) This
cultural creation, cultural distribution and
                                                       projects combines three
presentation, cultural participation and cultural      main challenges: the
policy in the network society.                         creation of a common
                                                       metadatamodel for the
                                                       Flemish cultural heritage
                                                       sector, research regarding
                                                       the required network
                                                       technology to pass
                                                       location-based information
                                                       within, and the
                                                       development of a generic
                                                       system for the automatic
                                                       generation of context and
                                                       visitor related data.

Research questions:                                    Pokumon (IBBT) This
How are real and virtual culture interwoven and       aims at the development
                                                       of a disclosure tool for
how does this hybrid cultural world change the
                                                       multimedia content of
practices of cultural creation and participation?
                                                       Flemish performing arts.
Is the new generation experiencing culture in a       This to fulfil the need to
new, more active way?                                  disclose archived material
How can we understand the new relations               to several categories of
                                                       end-users according to a
between cultural content and cultural actors in a
                                                       standardised metadata
network society?
                                                       exchange model.
How are existing roles in the cultural field
changing in the context of a hybrid cultural           Policy Research (CJSM)
domain?                                                The centre for Policy
                                                       Research on Culture,
                                                       Youth & Sports is a
            Gert Nulens                                consortium for
                                                       fundamental and policy
            gert.nulens@vub.ac.be
                                                       driven research for the
            +32 2 629 16 44                            Flemish Government.
                                                       Within this consortium
                                                       SMIT is responsible for the
                                                       research track concerning
                                                       e-culture.
Health care & well
    being
                                                         Key Projects
eHealth is a relatively recent IBBT-SMIT research
domain in full development. Because of the public-
                                                         COPLINTHO: IBBT
private character of the sector, specific expertise is   (Innovative
necessary. The eHealth cluster of IBBT-SMIT has          Communication Platforms
                                                         for Interactive
expertise in doing socio-technical research on the
                                                         eHomeCare) developing a
interplay between health care practices and new          multi-media platform
ICT developments.                                        supporting the care
                                                         process

                                                         IM3: IBBT (Interactive
                                                         Mobile Medical Monitoring)
                                                         tele-monitoring with
                                                         cardiac patients at home

                                                         TRANSECARE: IBBT
                                                         (Transparant ICT
                                                         platforms for eCare)
                                                         Supporting independent
                                                         living of people with
                                                         degenerative
                                                         dependencies using home
                                                         care platforms

Methodology:
A multi-stakeholder perspective (patients,
informal and formal care takers, hospitals,
insurers, medical call centres, ...) is adhered in
our user research on current and future practices
and the experience of them in their everyday life,
as well as in the business analyses of plausible
business models.

             Dr. An Jacobs
             an.jacobs@vub.ac.be
             +32 2 629 16 48
iLAB.o



iLab.o - open innovation in ICT - sets up test
and experimentation platforms and performs
Living Lab research for achieving policy and
business goals using experimental methods as
well as a multi-stakeholder analysis and co-
design with users, policy and business partners.
It is part of the IBBT-SMIT and IBBT-ETRO
research group based at the Vrije Universiteit
Brussel, Belgium, and makes use of a WiFi
mesh pilot network in the heart of Brussels.

           Pieter Ballon
           pieter.ballon@vub.ac.be
           +32 2 629 16 26




                     WiFi mesh pilot network VUB Campus
Vrije Universiteit Brussel - IBBT
SMIT: Studies on Media, Information
and Telecommunication
Pleinlaan 9 - 1050 Brussels
www.smit.vub.ac.be - www.ibbt.be
IBBT-SMIT Contact:
Hans.De.Canck@vub.ac.be

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Smit Flyer

  • 1. Studies on Media, Information and Telecommunication 12/18/07 1
  • 2. In summary Key Facts SMIT, is a multidisciplinary research centre for Studies on Media, Information and Founded 1990 by Prof. Telecommunication. Dr. Jean-Claude Burgelman It focuses on socio-economic, user and policy Director Prof. Dr. aspects of Information & Communication Caroline Pauwels Technologies and underlying infrastructures. 33 FTE researchers (2007) SMIT combines both fundamental and applied research, and has been active in short 7 PhD (FWO/IWT) and long term, as well as national and programs (2007) European research projects. 30 Research Projects The centre endeavours a multidisciplinary (2007) course with researchers within the fields of communication science, sociology, political Partner in COST, ENCIP, IAMCR, ECREA science, economy, arts, etc. Cooperation framework In 2004, SMIT became part of the IBBT with TNO initiative, and became IBBT-SMIT. From 2008 on, new premises: IBBT-VUB Offices Pleinlaan 9 2nd floor. 1050 Brussel
  • 3. Key Competence In order to contribute to the rise of a ‘user-friendly’ Information Society, IBBT-SMIT has a triple, intertwined research scope. 1. Studies on social shaping of technologies & domestication in daily practices. SMIT aims at formulating recommendations ex ante technological engineering. 2. For a user-friendly information society to emerge, policy and regulatory options and foresights are studied on their inherent strengths, weaknesses, opportunities and threats. 3. In-depth analyses on how ICT affect the overall business modelling of converging multimedia & multiplatform industries is performed.
  • 4. Digital Media Policy Policy considerations have always been at the Key Projects heart of our research on media, ICT and telecommunications. IBBT-SMIT sees policy PhD programme on EU, analysis as an overall analytical framework to WTO and national understand government policy- both in its actions regulation issues in Media and failures to act- and regulation. and Creative Industries. Video-q-sac: IBBT (Video Quality). Video streaming, webTV, and other visual content are becoming more important. In video- q sac the focus is on Methodology: strategic uses of DRM and  within a political economic framework, analysing the surrounding changes how policy comes about, how different in copyright systems. It stakeholders influence policy, how different layers also analyses the debate of policy formulation interact and what the on Net Neutrality. consequences are. BILA II: (Flemish  evaluative approaches, assessing outcomes and Government) Next impacts against set objectives and goals Generation Networks.  assessing outcomes and impacts against While industrialized theoretical and moral frameworks countries are enhancing their networks fast (IPTV,  foresight studies making use of qualitative VoIP,...) the question research methods remains what these new developments mean for Prof.dr. Caroline Pauwels the developing world. (collaborative research cpauwels@vub.ac.be exchange between IBBT- +32 2 629 16 29 SMIT and LINK Centre in Johannesburg, S.A.). Prof.dr. Leo Van Audenhove leo.van.audenhove@vub.ac.be +32 2 629 16 32
  • 5. Media Market & Innovation The convergence and pervasiveness of media, Key Projects telecom and the internet increases product and service complexity and forces companies to SPICE: IP FP6 (Service rethink their business model. IBBT-SMIT analyses Platform for Innovative constant evolutions and shifts in the ICT market Communication structure. We benchmark existing business Environment) models, detect market trends and assess the development of a next viability and potential implications of future generation mobile services business models. platform (Alcatel Lucent, France Telecom, ...). E2RII: IP FP6 (End-to- end Reconfigurability) development, trial and showcasing of architectural design of reconfigurable devices and supporting system functions to offer an extensive set of operational choices to telecom actors in the context of heterogeneous systems (Nokia, Motorola, ...) Methodology: MADUF: IBBT. Value value network analysis network and financial modelling of Mobile TV business stakeholder interviews and workshops using the DVB-H standard. business model development and simulation tools Partners include VRT, Belgacom and Telenet. . Pieter Ballon pieter.ballon@vub.ac.be +32 2 629 16 26
  • 6. Digital Media Use The ‘Media - User Research’ cluster aims at Key Projects rethinking new media technology and services through user practices. The user expertise is MADUF:IBBT (Maximising situated on private as well as on professional level, DVB-H Usage in Flanders) mainly in the domains of e-entertainment and e- Setting up and leading an work: interactive television, mobile applications, e- ad hoc Living Lab for publishing, gaming, etc. Mobile TV services using DVB-H technology. We focus on potential transition in viewing practices and mobility of television (Belgacom, Telenet, ...) LLECOS: (Living Lab Experiments in Community Sharing). Testing a new kind of personal broadcast channels between individuals (currently developed by Microsoft Methodology: Research Cambridge)  investigation of the social context of new media delivering content use and domestication among people and in continuously across different types of offline and online communities. mobile and desktop platforms. (Microsoft, i-  user findings are embedded in the innovation City) process by using an iterative multi-method approach in conceptualising, experimenting and E-Paper: IBBT The digital evaluating new media. newspaper on electronic  research is often framed within a broader Living paper. Setting up the first Lab setting (focus on the new media use by people Living Lab with an in their everyday setting). electronic newspaper device. The outcome led to redesigning the device Prof.dr. Jo Pierson in order to better link in jpierson@vub.ac.be with the social context and reader practices. (i-REX, +32 2 629 16 27 De Tijd)
  • 7. Culture in the Network Society Research within this cluster(Cultuurlab) is situated Key Projects at the intersection of culture and new media, or so called e-culture. It studies the transitions in Heritage 2.0 (IBBT) This cultural creation, cultural distribution and projects combines three presentation, cultural participation and cultural main challenges: the policy in the network society. creation of a common metadatamodel for the Flemish cultural heritage sector, research regarding the required network technology to pass location-based information within, and the development of a generic system for the automatic generation of context and visitor related data. Research questions: Pokumon (IBBT) This How are real and virtual culture interwoven and aims at the development of a disclosure tool for how does this hybrid cultural world change the multimedia content of practices of cultural creation and participation? Flemish performing arts. Is the new generation experiencing culture in a This to fulfil the need to new, more active way? disclose archived material How can we understand the new relations to several categories of end-users according to a between cultural content and cultural actors in a standardised metadata network society? exchange model. How are existing roles in the cultural field changing in the context of a hybrid cultural Policy Research (CJSM) domain? The centre for Policy Research on Culture, Youth & Sports is a Gert Nulens consortium for fundamental and policy gert.nulens@vub.ac.be driven research for the +32 2 629 16 44 Flemish Government. Within this consortium SMIT is responsible for the research track concerning e-culture.
  • 8. Health care & well being Key Projects eHealth is a relatively recent IBBT-SMIT research domain in full development. Because of the public- COPLINTHO: IBBT private character of the sector, specific expertise is (Innovative necessary. The eHealth cluster of IBBT-SMIT has Communication Platforms for Interactive expertise in doing socio-technical research on the eHomeCare) developing a interplay between health care practices and new multi-media platform ICT developments. supporting the care process IM3: IBBT (Interactive Mobile Medical Monitoring) tele-monitoring with cardiac patients at home TRANSECARE: IBBT (Transparant ICT platforms for eCare) Supporting independent living of people with degenerative dependencies using home care platforms Methodology: A multi-stakeholder perspective (patients, informal and formal care takers, hospitals, insurers, medical call centres, ...) is adhered in our user research on current and future practices and the experience of them in their everyday life, as well as in the business analyses of plausible business models. Dr. An Jacobs an.jacobs@vub.ac.be +32 2 629 16 48
  • 9. iLAB.o iLab.o - open innovation in ICT - sets up test and experimentation platforms and performs Living Lab research for achieving policy and business goals using experimental methods as well as a multi-stakeholder analysis and co- design with users, policy and business partners. It is part of the IBBT-SMIT and IBBT-ETRO research group based at the Vrije Universiteit Brussel, Belgium, and makes use of a WiFi mesh pilot network in the heart of Brussels. Pieter Ballon pieter.ballon@vub.ac.be +32 2 629 16 26 WiFi mesh pilot network VUB Campus
  • 10. Vrije Universiteit Brussel - IBBT SMIT: Studies on Media, Information and Telecommunication Pleinlaan 9 - 1050 Brussels www.smit.vub.ac.be - www.ibbt.be IBBT-SMIT Contact: Hans.De.Canck@vub.ac.be