The 3rd thing you need to know about Strategic Marketing: THE AMA’S MARKETING STRATEGY DEFINITION
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Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
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The 3rd thing you need to know about Strategic Marketing: THE AMA’S MARKETING STRATEGY DEFINITION
- 1. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING BASICS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 2. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING 1. The AMA’s Marketing definition 2. The Balance of Perceived Value 3. The AMA’s Marketing Strategy definition 4. Segmentation, Targeting, Positioning 5. Branding 6. Marketing-Mix 7. Product 8. Price 9. Place 10. Promotion Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 3. 3 THE MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING “A statement of how a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions.” AMA Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 4. 3 THE MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Key elements of the marketing strategy: ● it focuses on improving the competitive position ● it should be an integral component of a corporate strategy ● it provides decisions and direction regarding the STP and the Marketing-Mix elements Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 5. 3 THE MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Key variables of the marketing strategy: ● Segmentation ● Targeting ● Positioning ● Branding ● Marketing-mix (4 P’s) Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 6. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING To read the description of the presentation, please go to: http://www.catherinegason.com/2012/09/ama-marketing-strategy Next week’s presentation will be about: Segmentation, Targeting, Positioning Feel free to contact me if you have any questions: Catherine Gason Multilingual Marketing Strategist & VA catherine@catherinegason.com www.catherinegason.com Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com