1. O i th D t W hOpening the Data Warehouse
Automated Systems Alliance, Inc
2. IntroductionIntroduction
Cliff Brandon
Mr. Brandon is a seasoned consultant with over 30 years experience in metals
exploration, mine operations, engineering, and related information technologies. Mr.
Brandon is currently the President and Owner of Automated Systems Alliance, Inc.
and has served in that position since 1989. In 2010 he led the acquisition of the
ACIS® Business Development software system from Coemergence Inc In earlyACIS® Business Development software system from Coemergence, Inc. In early
2009 he released the Open data Warehouse Model (ODWM) and an instance of the
model for Project Control (PCDW). Mr. Brandon has also produced commercial
products for Mineral Land Management (LIMS – Land Information Management,
Drill Hole information Management), and Document Control (ARS – Automated
Retrieval System). Mr. Brandon has enjoyed many long term technology related
engagements with Fortune 500/global 1000 companies including Rio Tinto,
Kennecott Utah Copper, Newmont, and Agnico-Eagle Mining. Mr. Brandon began
his career as a Geologist with Anaconda Minerals working as a field geologist
exploring for precious and base metals.exploring for precious and base metals.
3. What is ODWM and
Wh t P bl d it l ?What Problem does it solve?
ODWM is a data warehouse
distribution solution.
• ODWM = Open Data Warehouse Model.
• PCDW = Project Control Data
Warehouse (an instance of the ODWM).
4. What is an Open Data
W h ?Warehouse?
A Definition Issue…
Open Data Warehouse ArchitecturesOpen Data Warehouse Architectures
<>
Open Data Warehouse Applications
(Or, why a Pizza Box is not the same thing as a
Pizza)
5. Which is the Pizza?
Open Data Warehouse [Architectures]
<><>
Open Data Warehouse [Applications]
6. Not The Pizza…
Open Data Warehouse Architectures
<>
Open Data Warehouse Applications
10. Is ODWM Open?Is ODWM Open?
NO…Copyright
ODWM is a Model for Open Data
Warehouses.
11. Is PCDW Open?Is PCDW Open?
YES
• PCDW is an ‘Instance’ of ODWM
• Conforms to the tenants of Open Source.
d b• License not yet approved by OSI.
• Open vs. Open Source and OSI.
12. What is a Data Warehouse Anyway?
It’s complicated … er … well … sort of.
[While performing brain surgery]
Buckaroo Bonsai: Don’t pull that. You don’t know where that goes!
- 1984 Buckaroo Bonsai, Across the 8th Dimension
13. What is a Data Warehouse Anyway?
It’s complicated … er … well … sort of.
14. What is a Data Warehouse Anyway?
Mandy [Brian’s Mother]: There's no Messiah in here. There's a mess, all right, but no messiah.
- 1979 Life of Brian
15. What is ODWM?What is ODWM?
It’s the idea of a pizza!
ODWM is an idea of a Data Warehouse distribution solution that uses
the Open Source approach.
It doesn’t redefine pizza…only how it is delivered.It doesn t redefine pizza…only how it is delivered.
Ok, its not for building
your regular pizza…
Instances of ODWM are >
Expert systems
Fairly largeFairly large…
Anything to Anything (compatible)
redundent…
Designed to use multiple sourcesDesigned to use multiple sources
16. Explaining ODWM using
PCDWPCDW
Project Control Data Warehouse (PCDW) aka the Pizza
• …A container for project information that is optimized for
reporting…
• … A mechanism for improving transparency on high risk
projects…
• An ‘Open Source’ like product that can be shared in• ...An Open Source like product that can be shared…in
whole or in part…
17. PCDW
…A container for project information
that is optimized for reportingthat is optimized for reporting…
18. PCDW
… A mechanism for improving
transparency on high risktransparency on high risk
projects…
22. ODWM … Background
…On Commoditization…
Everything is subject to
ti ticommotization…
E D W h i d ERPExcept Data Warehousing and ERP
Until the recession…
24. ODWM … Background
…A few ‘Small’ Varmints …
• Business Intelligence is tied to
D t W h iData Warehousing…
• Data Warehouse Engagements
often start at 1M+ (Barrier to entry)often start at 1M+ (Barrier to entry)
• Data Warehouse Engagements
often require 1+years (High risk)often require 1+years (High risk)
• Mid-Market Companies
are cost sensitive andare cost sensitive and
risk adverse
25. ODWM is a DW distribution
S l tiSolution
• Changes thinking from product to• Changes thinking from product to
service …
• Reduces delivery cost …y
• Reduces delivery time …
• Creates new opportunities…
26. ODWM … The Shift in Delivery
…It is a lateral shift in thinking about
how to deliver data warehouses inhow to deliver data warehouses in
general…
27. ODWM … The Shift in Delivery
……That shift is toward
CommoditizationCommoditization…
28. ODWM … The Shift in Delivery
……That shift is toward
CommoditizationCommoditization…
29. Why build ODWM & PCDW?Why build ODWM & PCDW?
Incentives >Incentives >
• Financial
• Moving DW/BI into the larger Middle MarketMoving DW/BI into the larger Middle Market
• Building a new collaborative Data Warehouse
Community
Barf: I know we need the money, but...
Lone Starr: Listen! We're not just doing this for money!Lone Starr: Listen! We're not just doing this for money!
Barf: [Barf looks at him, raises his ears]
Lone Starr: We're doing it for a @!#$ LOAD of money!
- 1987 Space Balls
30. The Good Problem…
How do you know if you have a good
Problem?
• It keeps following you … no matter how
fast you run,
• The problem is recognizable.
• The problem has one best solution (at
least initially).
• There is an audience for the solution.
31. Solutions…
How do you know if you have a good
solution?
• Sometimes you don’t.
• Solutions are often just as squishy as
the problems they solve,
• If, when you think you have solved it, it
expands creating new and even more
interesting problems.
Th bl l ’t• The problems we solve aren’t
necessarily the problems we think we
are solvingare solving.
32. Do we need ODWM?Do we need ODWM?
• Middle Market has the same reporting• Middle Market has the same reporting
problems as larger companies.
• To use DW/BI solutions the Middle Market will
have to see these delivered at lower cost,
faster, and with less risk.
Dr. Frederick Frankenstein: You know, I'm a rather
brilliant surgeon. Perhaps I can help you with that hump.
Igor: What hump? - 1974 Young Frankenstein
33. Are we ready for the Pizza?
2009: Talked to countless people at 16
conventions about ODWM and PCDW.
Result:
• Two companies picked up on ODWMp p p
and are developing models.
• No traction on PCDW … yet.y
[after initially failing to bring the creature to life]
Dr Frederick Frankenstein: No No Be of good cheer If science teachesDr. Frederick Frankenstein: No. No. Be of good cheer. If science teaches
us anything, it teaches us to accept our failures, as well as our successes,
with quiet dignity and grace… [starts beating up the creature]
Dr. Frederick Frankenstein: Son of a bitch! Bastard! I'll get you for this!
What did you do to me? What did you do to me!!!What did you do to me? What did you do to me!!!
– 1974 Young Frankenstein
