Reputation Management

Columbus Social Media Network May 12, 2009 Reputation Management: Social Media & Public Relations Non-Profit Small Business

Building A Strong On-line Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open to Change ,[object Object],[object Object]

Focus ,[object Object],[object Object]

Comprehend ,[object Object],Follow media, supporters, customers, other similar tweeters Friend media, supporters, customers other like groups, create page Connect with donors, board, volunteers, customers & peer groups Builds personal connection, RSS feeds, Twitterfeed, Comments Visual message, PSAs, commercials, embed on web site

Proactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Reactive ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four “Gets” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Identity, Profiles, Reputation Managed Social Media = Greater PR and Awareness ,[object Object]

Michele Savoldi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation Management

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Reputation Management