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DWCI & Associates, LLC.
Company Presentation
Providing Strategic Support in International
Enrollment and Career Services Management
DWCI & Associates, LLC. Company Overview
Providing services to support the Higher Education building blocks




                                    Enhanced
                                   faculty and
                                   instruction




                       Enhanced
                                          Increased
                       marketing
                                            alumni
                          and
                                         support and
                       communi-
                                         development
                        cations


                              Enhanced
              Enhanced                           Enhanced
                              applicant
                Career                           reputation
                              pool and
              Services &                             and
                               student
              Placement                           visibility
                               quality
DWCI & Associates, LLC. Company Overview
 Services across the Business School value chain


                       Admissions                     Program                Career Services                 Alumni



                • Identify, evaluate and    • Deliver up to date, high • Provide graduates and      • Provide follow on
                  attract the best            quality academic           Alumni with the best         services and support to
                  quality candidates          content                    employment                   keep graduates engaged
 Description                                • Deliver enhanced           opportunities, career        and willing to support
                • Objectives: increase        services to maximize       advice and other             the institution either
                  volume and quality          student experience         support services             financially or otherwise

                • Growth of international •     Strategic Performance • Career Services function •      Alumni Career Services
                  candidate pool:               Audit                      design support               function design
                  geographic focus          •   Globalization strategies • Best Practices Strategic     support
                • Cultural sensitivity          and process support        Audit – competitive      •   Network of networks –
                  seminars                  •   Introduction of new        benchmarking                 global alliances and
                • Best Practices Strategic      services to help         • Advice and strategies to     resources for returning
                  Audit – competitive           maximize the student       target global MBA            Alumni
                  benchmarking                  experience                 Recruiters               •   Career coaching for
                • Introduction of                                        • What is your Value           Alumni
  Strategic
                  innovative candidate                                     Proposition as a BS?     •   Delivery of job search
support areas     evaluation techniques                                  • International recruiting     and career-related
                • Advice on managing                                       trends – where are the       workshops
                  melt including the use of                                jobs?                    •   Alumni aMBAssador
                  ambassadors, delivery                                  • Career coaching for          support program
                  of on campus events,                                     international students       definition
                  quality candidate                                      • Delivery of job search
                  contact, …                                               and career-related
                • Effective team                                           workshops
                  organization strategies                                • Rankings management
DWCI & Associates, LLC. Company Overview
Strategic value proposition

• Understanding of the customer matrix and customer mix within Higher
  Education.

• Access to global applicants and employer pools.

• Quantity and quality applicant pool enhancement.

• Effective revenue enhancement strategies.

• Integrative approach to Admissions and Career Services.

• Ability to impact market perception of a Higher Education programs.
DWCI & Associates, LLC. Company Overview
Client benefits

• Greater market presence.

• Enhanced strategic competitive advantages in the marketplace.

• Larger and higher quality applicant pool.

• Increased demand.

• Increased reputation.

• Lower acceptance ratios resulting in higher quality of enrolled students.

• Improved revenue generation.

• Greater financial stability.

• More stable and predictable revenue streams.
DWCI & Associates, LLC. Company Overview
Understanding the graduate Higher Education customer mix



               Who                        Why
                                           the                                Primary
              are the
                                     Customer Buys ?                         Impacter
            Customers ?




        Potential Students   Range of Career Options / Advancement     Placement & Curriculum
                             Economic Benefits: Short and Long Term

           Graduating         Placement Opportunities and Skill Set    Placement & Curriculum
            Students

                              Value Added of Raw Materials / Inputs   Curriculum & (Admissions)
           Employers                 (screening and content)




   The development of an effective Career Services function is critical for long
   term success in higher management education. Its development enhances
     customer value as it impacts the candidate’s decision making process.
DWCI & Associates, LLC. Company Overview
Enrollment management: a dynamic strategic process




                  Total
                                     Admitted           Enrolled
               Applications




                              %                     %
                          Admissions            Conversion
                            Ratio                 Yield




       Total Applications is affected by brand image and sales efforts. The
    Admissions Ratio sets the quality of the class, while the Conversion Yield is
                  only affected by the reputation of the school.
DWCI & Associates, LLC. Company Overview
Impacting market perception to drive Career Services and Admissions

                                Other            Admissions              Program              Career Services**

         100%


          80%
                                55%
                                                                    67,5%                                67,2%
          60%


          40%

                                33%                                                                      17,5%
          20%                                                      21,25%
                                                                                                          3,3%
                                 6%                                 0,0%                                 17,5%
                                                                   11,25%
           0%                    6%
                         Financial Times                      Business Week                        The Economist

(**)
   Career Services related data in rankings includes: salary and value for money, career progress, placement success, employment at
3 months after graduation, alumni recommended recruiting.



       Positive Career Services results have a direct impact on market perception and
                reputation, driving higher enrollment and recruiting requests.
DWCI & Associates, LLC. Company Overview
Background of Principal Consultant and other resources

• Camila de Wit, Principal
   – With an MBA from Boston College, Ms. de Wit brings more than 15 years of experience in
     Higher Education, consulting and marketing management with a global perspective.
   – Experience in leading successful global enrollment management initiatives; international
     MBA recruiting and Career Services design; strategic planning, decision-making and
     execution within a portfolio of local and global graduate management education programs.
   – Responsible for driving transformational change within Admissions and Career Services at
     ESADE Business School in Barcelona, Spain (2003-2010) around a common vision: to
     achieve the Top 10 position in the Financial Times international MBA ranking.
       • Ranking results include:
             - Climbed from #71 in 2004 to #18 in 2009 in the Financial Times worldwide ranking.
             - Ranked #1 in Europe and #3 worldwide by international recruiters in Business Week, 2008.
             - Ranked #1 by international recruiters worldwide in the Wall St. Journal, 2006 and 2007.
        • Other results
             - Built ESADE Business School’s Career Services from the ground up, attracting 1.500 recruiting
               companies including brand names such as McKinsey, Goldman Sachs and Johnson &
               Johnson, serving 1.000+ students and Alumni worldwide.
             - Increase of up to 65% in Total Applications and 58% in conversion yields worldwide from 2008-
               2009 allowing a 30% increase of capacity in the Full Time MBA Program.
   – Managed sales and marketing for a local Part Time MBA Program at Pompeu Fabra
     University in Barcelona, Spain.
   – Consultant for DiamondCluster International and Strategic Pricing Group between 1997-
     2002.
DWCI & Associates, LLC. Company Overview
Background of Principal Consultant and other resources

• Affiliated resources
   – Setzer Group, a faculty based global consulting firm focused on strategic planning with
     Headquarters in the United States.

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Dwci & Associates About Us

  • 1. DWCI & Associates, LLC. Company Presentation Providing Strategic Support in International Enrollment and Career Services Management
  • 2. DWCI & Associates, LLC. Company Overview Providing services to support the Higher Education building blocks Enhanced faculty and instruction Enhanced Increased marketing alumni and support and communi- development cations Enhanced Enhanced Enhanced applicant Career reputation pool and Services & and student Placement visibility quality
  • 3. DWCI & Associates, LLC. Company Overview Services across the Business School value chain Admissions Program Career Services Alumni • Identify, evaluate and • Deliver up to date, high • Provide graduates and • Provide follow on attract the best quality academic Alumni with the best services and support to quality candidates content employment keep graduates engaged Description • Deliver enhanced opportunities, career and willing to support • Objectives: increase services to maximize advice and other the institution either volume and quality student experience support services financially or otherwise • Growth of international • Strategic Performance • Career Services function • Alumni Career Services candidate pool: Audit design support function design geographic focus • Globalization strategies • Best Practices Strategic support • Cultural sensitivity and process support Audit – competitive • Network of networks – seminars • Introduction of new benchmarking global alliances and • Best Practices Strategic services to help • Advice and strategies to resources for returning Audit – competitive maximize the student target global MBA Alumni benchmarking experience Recruiters • Career coaching for • Introduction of • What is your Value Alumni Strategic innovative candidate Proposition as a BS? • Delivery of job search support areas evaluation techniques • International recruiting and career-related • Advice on managing trends – where are the workshops melt including the use of jobs? • Alumni aMBAssador ambassadors, delivery • Career coaching for support program of on campus events, international students definition quality candidate • Delivery of job search contact, … and career-related • Effective team workshops organization strategies • Rankings management
  • 4. DWCI & Associates, LLC. Company Overview Strategic value proposition • Understanding of the customer matrix and customer mix within Higher Education. • Access to global applicants and employer pools. • Quantity and quality applicant pool enhancement. • Effective revenue enhancement strategies. • Integrative approach to Admissions and Career Services. • Ability to impact market perception of a Higher Education programs.
  • 5. DWCI & Associates, LLC. Company Overview Client benefits • Greater market presence. • Enhanced strategic competitive advantages in the marketplace. • Larger and higher quality applicant pool. • Increased demand. • Increased reputation. • Lower acceptance ratios resulting in higher quality of enrolled students. • Improved revenue generation. • Greater financial stability. • More stable and predictable revenue streams.
  • 6. DWCI & Associates, LLC. Company Overview Understanding the graduate Higher Education customer mix Who Why the Primary are the Customer Buys ? Impacter Customers ? Potential Students Range of Career Options / Advancement Placement & Curriculum Economic Benefits: Short and Long Term Graduating Placement Opportunities and Skill Set Placement & Curriculum Students Value Added of Raw Materials / Inputs Curriculum & (Admissions) Employers (screening and content) The development of an effective Career Services function is critical for long term success in higher management education. Its development enhances customer value as it impacts the candidate’s decision making process.
  • 7. DWCI & Associates, LLC. Company Overview Enrollment management: a dynamic strategic process Total Admitted Enrolled Applications % % Admissions Conversion Ratio Yield Total Applications is affected by brand image and sales efforts. The Admissions Ratio sets the quality of the class, while the Conversion Yield is only affected by the reputation of the school.
  • 8. DWCI & Associates, LLC. Company Overview Impacting market perception to drive Career Services and Admissions Other Admissions Program Career Services** 100% 80% 55% 67,5% 67,2% 60% 40% 33% 17,5% 20% 21,25% 3,3% 6% 0,0% 17,5% 11,25% 0% 6% Financial Times Business Week The Economist (**) Career Services related data in rankings includes: salary and value for money, career progress, placement success, employment at 3 months after graduation, alumni recommended recruiting. Positive Career Services results have a direct impact on market perception and reputation, driving higher enrollment and recruiting requests.
  • 9. DWCI & Associates, LLC. Company Overview Background of Principal Consultant and other resources • Camila de Wit, Principal – With an MBA from Boston College, Ms. de Wit brings more than 15 years of experience in Higher Education, consulting and marketing management with a global perspective. – Experience in leading successful global enrollment management initiatives; international MBA recruiting and Career Services design; strategic planning, decision-making and execution within a portfolio of local and global graduate management education programs. – Responsible for driving transformational change within Admissions and Career Services at ESADE Business School in Barcelona, Spain (2003-2010) around a common vision: to achieve the Top 10 position in the Financial Times international MBA ranking. • Ranking results include: - Climbed from #71 in 2004 to #18 in 2009 in the Financial Times worldwide ranking. - Ranked #1 in Europe and #3 worldwide by international recruiters in Business Week, 2008. - Ranked #1 by international recruiters worldwide in the Wall St. Journal, 2006 and 2007. • Other results - Built ESADE Business School’s Career Services from the ground up, attracting 1.500 recruiting companies including brand names such as McKinsey, Goldman Sachs and Johnson & Johnson, serving 1.000+ students and Alumni worldwide. - Increase of up to 65% in Total Applications and 58% in conversion yields worldwide from 2008- 2009 allowing a 30% increase of capacity in the Full Time MBA Program. – Managed sales and marketing for a local Part Time MBA Program at Pompeu Fabra University in Barcelona, Spain. – Consultant for DiamondCluster International and Strategic Pricing Group between 1997- 2002.
  • 10. DWCI & Associates, LLC. Company Overview Background of Principal Consultant and other resources • Affiliated resources – Setzer Group, a faculty based global consulting firm focused on strategic planning with Headquarters in the United States.