What is the current gold rush in games?

1. Games: Past, Present &The Way Forward The gold rush in gaming, past and present

2. What we will cover How old is a gamer that buys games? Who plays more games? Male or female? What type of games are king? It’s the era of apps

3. Age of a common gamer 35

4. WOMEN age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%). Male & Female 56% 44%

5. What happened in 2008

6. What type of games ruled

7. Casual games were HUGE

10. Did anything change in 2009?

11. If you don’t do mobile you are outdated It’s the era of apps

12. The Big Numbers : Apple Addressable base of 50m+ devices 30m iPhones and 20m iPod touches More than 3 billion App Store downloads 7.4m iPhones sold in Q3 2009 17.8% share of smartphone market (Canalys) 2.5% share of ALL global handsets (Strategy Analytics)

13. Developers Striking It Rich 10m Paid iPhone games sold by Gameloft since the launch of the App Store $1,687 Revenues per hour of dvpt time forNimbleBit’s Scoops ($269,929 total) 2m Tap Tap Revenge 3 downloads in a week last Christmas after going free 10 days How long it took Playmesh to rack up 1m free downloads of iFarm 13.5m Downloads of Backflip Studios games in seven months ($1.75m of revenue)

14. Analysts’ Big Numbers $2.8 billion iPhone games revenues in 2014 – 24% of handheld market (DFC) 18.7 billion App downloads in 2014 – of which 20% will be from Apple devices (Ovum) 610 million Paid apps in first 2bn iPhone downloads – generating $900m of developer revenues (Pinch Media) 36 million Number of iPhones that Apple will sell in 2010 (Piper Jaffray)

15. Top Paid Games chart Avg Price: $2.34 11 games at 99c

16. In-App Payments Success TTR3 in Top Grossing chart – has sold 1m songs Eliminate – 500k downloads in a week (but not in TG chart) Other (paid game) examples show mixed results too Pocket God – in-app payments 27% of its revenues Freeverse – tens of thousands of Flick Fishing payments

17. Casual games are still HUGE

18. What made good games On-screen changes - Change UI Generous score – Give millions of points Sound – Get good sound fx Low pressure - Make new ways to loose, not only time based

19. .. And bad games Make it really hard Require too much, technically – too much memory, too much space Give it a terrible name or theme Expect users to read. Make it challenging and cerebral– games should not have one solutions only

20. Solution was "The mum test“ – Get your mom to test. Most testers are male, but most casual gamers are female.

22. Or just hypes? …future?

24. How to find me? Avijit Paul avijit.paul@mmu.edu.my

25. Reference