The document describes several projects involving the creation of interactive visualizations, websites, and apps to address clients' challenges: 1. The Forum wanted to engage young leaders - videos were created and discussed online reaching 2,200 views with 88% rating them highly. 2. Global Blue wanted to engage travelers - an index and interactive site was built to recommend European destinations personalized to users. 3. Booz Allen Hamilton launched a cybersecurity practice - an interactive index visualized G20 cyber preparedness and a supporting site attracted 14,000 visitors. 4. Havas wanted a sales tool - an iPad app guided sales through research and generated recommendations presentations. 5. DuPont wanted to understand food security

1. Recent Work
1
Challenge
The Forum wanted to reach beyond their existing audience of senior leaders in global affairs to the rising generation of
leaders around the world, their members known as Young Global Leaders (YGLs). YGLs are not the target audience for
the annual conference in Davos, Switzerland.
Action
We created a series of original video interviews with internally-recognized thought leaders in global affairs as a
cornerstone to “Digital Davos.” We managed community discussion around each video and facilitated weekly
interactive webinars. Series topics included: India Today, Food & Water Security, Gender, Latin America, Arab Stability,
Africa, Transforming Energy, Southeast Asia and Health and Care.
Result
42 videos garnered 2,200 views. 88% of viewers rated the programming as 4 or 5 on scale of 1-5, with 5 being
outstanding.
Digital Videos

2. 2
Challenge
The client, Global Blue, offers duty-free shopping around the world. They wanted to develop a relationship with their
well-traveled and prosperous customers and promote travel. They asked the EIU to create the Globeshopper Index-
Europe.
Action
We assembled data around shops, affordability, convenience, hotels and transport, and culture and climate in the top
destination cities in Europe. We created an interactive visualization where users personalize the criteria or select a
profile (Bargain Finder, Adventurer) to generate recommendations and save and share results. And we built a web site
around the visualization, globeshopperindex.com.
Result
Global Blue was able to establish contact with its customers for the first time, offer unique travel guidance and gain
insights into customer travel preferences.
Interactive Visualizations
& Web Site

3. Challenge
Booz Allen Hamilton was launching a cybersecurity practice. They wanted to create impactful, data-driven content from
a trusted source. The Economist Intelligence Unit’s indices of business and economic data traditionally were delivered
in Excel.
Action
We built an index that measure the preparedness of G20 nations to withstand cyber attacks on private and public
organizations. Our customizable interactive visualization of the index enabled users to view top-line summary, explore
and drill down to underlying data. We also built a web site around the visualization that included full-text reports and
bulletins from the EIU and client, video, interactive charts, PowerPoint slideshows and a downloadable file of the Excel
data.
Result
The site attracted 14,000 unique visitors in first 10 months.
Interactive Visualizations
& Web Site

4. 4
Challenge
The research department in advertising agencies makes recommends what media buys a client should
make to best promote its brands. Research shares these recommendations with the sales force, who
use it steer clients in the media buys. The research function is going away in advertising agencies.
Action
Europe’s largest advertising agency, Havas, wanted to create a tool that enabled the sales team to take
on the research, see what media type and venues are best-suited to the client, and generate PowerPoint
slides with final recommendations to deliver to the client. The tool needed to be mobile, so the sales
team could also run the search on the fly and show it to the client.
Result
We designed an iOS app that had a narrative structure that walked the sale rep through the research
process and generated PPTs of recommendations.
iPad App

5. Challenge
DuPont’s Agriculture and Nutrition, Sustainability and Marketing divisions wanted to understand the impact of food
shocks, such as droughts, on the availability of food globally.
Action
The Digital Solutions team built the Global Food Security Index [http://foodsecurityindex.eiu.com/], which considers
core issues of affordability, availability and quality and safety across a set of 109 countries. The Index is a dynamic
quantitative and qualitative benchmarking model, constructed from 28 unique indicators, that measures these drivers of
food security across both developing and developed countries.
Result
The Index is the first to examine food security comprehensively across the three internationally established dimensions.
Moreover, the study looks beyond hunger to the underlying factors affecting food insecurity. The Index has been
updated quarterly since its inception in 2012.
Interactive Visualizations
& Web Site

6. 66
16 Magazine Web Sites
Authentication System
Content &Tools From
7 External Sources
Innovative online decision-
support resource that provides
physicians, nurse practitioners
and other healthcare
professionals with instant
answers to clinical and practice
management questions from
credible and trusted sources
Web Site

7. 77
Coding Counselor.
Medical practices look up
ICD-9 codes in order to
maximize insurance
reimbursements.
Continuing Medical
Education. Enables
medical professionals to
complete yearly
requirements online.
Formulary Counselor.
MDs look up if drug they
want to prescribe is
covered by patient’s
Insurance.
Relevant Content.
Articles relevant to the topic
user views or searches on
are displayed. Content from
Advanstar and external
Relevant Ads. Ads related
to the material the user
views are displayed.
Specialty-Based Content.
Users can browse content
by medical specialty.
Publications. Content is
organized according to
magazine in which it
appeared.