3. Carla Ferreira
Community Manager. GivenGain Foundation.

4. Facebook & Twitter:
Tips for integration with campaigns

5. Integrate your social media plan
into your communications
and marketing plans
The basics

6. Important things to think about:
 Your brand (e.g. charity: water)
 What are my goals?
 How am I integrating this campaign with other marketing
and communications strategies
Before starting a campaign...

7.  Plan Plan Plan!
 Content creation
 Key messages
 What connects fans to my Cause?
 Keep it fresh, interesting and creative
 Make a strong visual impact, especially on Facebook
Campaign tips

8.  Use a social media management tool, e.g. Hootsuite
 Schedule content in advance
 Monitor brand mentions
 Monitor keywords
 Analytics
Monitor brand mentions

9. Trends and hashtags

10. Capitalise on memes

11. Capitalise on memes

12. Capitalise on memes

13. Capitalise on memes

14. Capitalise on memes

15. Capitalise on memes

16. Integrate online with offline elements

17. Activists. Tools.

20. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com