Contenu connexe Similaire à Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week (20) Big Data: Big Numbers Bigger Questions, A presentation at Big Data Week3. Big Data for Business
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5. And a basic marketing principle
“The aim of marketing is to know and
understand the customer so well the product
or service fits him and sells itself.”
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6. Big data is everywhere
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8. 8
And difficult to know where to start
8
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10. Finding the Big number
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14. You have to start with defining the Big question
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16. The Big Data opportunity for Business
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21. 3 Tips
Define the question
Minimum viable data
Data, people, process then technology
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