Contenu connexe Similaire à The Power of Pinterest Marketing (20) Plus de Christi Tasker (6) The Power of Pinterest Marketing2. Who am I?
Christi Tasker
• “The Power of Pinterest” Author
• Early Adopter of Social Media
• Gifts & Decorative Magazine Writer
• Social Media Branding Queen for PuTTin’
OuT
• Social Media Management
• Social Media Brand Consultant +
Advisor for In-house Teams
• An online marketing & software firm
based in Las Vegas, Nevada
• Former Award Winning Retailer &
Interior Designer
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6. www.PowerOfPinterest.com THE WORLD’S FAVORITE NEWSPAPER April 7, 2012
PINTEREST on NBC– Third Biggest Social Site
Thursday that Google+ traffic
Experian’s “2012 Digital rose 10 million from January to
Marketer: Benchmark and 100 million active users by the
Trend Report” states that 91 end of March.
percent of adults use social
media regularly in December In the video below, NBC Bay
2011. And one of the biggest Area talked with the co-author
climbers in a short amount of of “The Power of Pinterest”
time has been Pinterest, a about the rise in popularity of
digital pinboard, which had its the social networking site.
traffic rise 50 percent from Christi Tullis explains how
January to February of this small businesses can get most
year, VentureBeat reported. It out of their pins.
also said it had 21.5 million Source:
visits in the week ending Pinterest Now Third-Biggest
January 28. Social Network | NBC San
Google’s Larry Page may also Diego
have a problem giving Pinterest
the third-biggest social network
title, especially since Google
+ most recently held the honor.
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9. Social Sites
+ How They Rank
r Pinterest
Facebook Twitte
No. 1 No. 2 No. 3 The Others
Facebook Twitter Pinterest Yes, they still matter
The Dominator News Exchange Source Online Virtual Pinboard
Each have their place and
Holds the most data of Connects and plays well Easy way to collaborate and time for marketing product.
human networking with other social networks. share ideas within a single
photograph.
Plays well with others Uncommon threat, yet
contains a vast amount of Plays well with Facebook +
unused data. Twitter + other social sites
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10. Pinteresting Facts
+ Who’s There
eO n
g e Tim rap hic
Avera Site Gender Br D emog
Household Inc eakdown Age
ome
Income Level Time On Site Gender Breakdown User Ages
Average House Hold Income Age Demographics
Average Time On Sites Genders On Pinterest
26.7% Of Users have a 12 to 17 – 4.1%
YouTube – 16.4 minutes Pinterest consists of almost
household income that 18 to 24 – 17.3%
Pinterest – 15.8 minutes 2/3 of the users being
exceeds $100,000+ 25 to 34 – 27.4%
Facebook – 12.1 minutes female and 1/3 male.
35 to 44 – 22.1%
Twitter – 3.3 minutes
45-54 – 17.9%
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11. Things To
Know About
Pinterest
① Pinterest Users Spend Twice As
Much As Facebook Users
② Pinterest Drive More Sales
Than Facebook
③ Pinerest Helps Acquire New
Users
④ 10% More Likely To Buy
Something
⑤ Spend 10% More On Average
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12. English Is The ONLY Language
United States of America United Kingdom
ü Crafts
ü Venture Capital
ü Gifts
ü Blogging Resources
ü Hobbies/Leisure
ü Crafts
ü Interior Design
ü Web Stats/Analytics
©
ü Fashion Designers/
ü SEO/Marketingwww.PuTTinOuT.com
Collections
15. No. 1: Plan + Strategize
Brand Recognition + Retention
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16. No. 2: Add “Pin It” Button to website
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17. No. 3: Add “Pin It” Button to website
The Average Pin:
Repins: 5.5
Like With Price: 1.5
Like W/O Price: 1.1
Pins With Price Pins Without Price
Price Vs. No Price
The Average Pin
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18. Pins without price on brand
pages are twice as likely to be
repinned as pins with prices.
For private accounts, pins that
have price information are just
as likely to be shared as pins
that don’t.
How much did you
pay for that?
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19. No. 4: Invest In Original Images + Graphics
Seven Savory
Pinterest Benefits.
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23. No. 6: Show Value With A How To
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27. No.9: Create a Contest
Nordstrom: Create A Look Contest
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32. Thank you!
Let’s Connect…
① Pinterest.com/
PinterestPower
② Pinterest.com/PuTTinOuT
③ Facebook.com/PuTTinOuT
④ Twitter.com/PuTTinOuT
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