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Social Media: How District Leaders Can Build Community

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Chris Kennedy
Chris Kennedy

Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and the community.

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BCSSA Summer Academy 2011 Social Media: How District Leaders Can Build Community CHRIS KENNEDYSuperintendent, West Vancouver School District AUGUST 19, 2011
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” —Seth Godin
“Tribes need leadership. People want connection and growth and something new.” —Seth Godin
Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well. —Seth Godin
Why?
[object Object],[object Object]
[object Object]
Find new ways to connect,[object Object]
[object Object]
Find new ways to connect
Model continuous learning . . .. . . for staff and students
What?
[object Object]
Twitter
Supporting Tools,[object Object]
Blogs in Plain English
Blog Options
News stories
Educational Issues
Journal
The Risks
Twitter is a loaded gun . . .
Overpromise Under deliver
1 x week 3 x day
Personal vs. Professional vs. Corporate Individual
the District presence Relationship between your presence Define what you will cover and what you won’t Be personable without being too personal(bffs 4eva)
More on Blogs...
[object Object]
Create a manageable expectation
Determine what it replaces . . . ,[object Object]
More on Twitter...
Who to follow? Partner Groups Colleagues Reporters Lists Colleagues News Outlets Hashtags Colleagues
Best professional learning available
More on the rest...
Slideshare post PowerPoints to share publicly or embed
YouTube post videos
Facebook everyone is on it
Linkedin a professional Facebook
Google+ Google’s answer to FB allows targeted sharing
More advice
Leaders lead – we need to model the way
For anyone, on any device, from anywhere
Conclusions
#1
“You have to be the leaders—thestorytellers beyond these walls” —Kevin Carroll

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