Social Media: How District Leaders Can Build Community
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Presentation for the BC School Superintendents Association on how district leaders can use blogs, Twitter and other social media tools to build community and better connect with staff, students and the community.
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Social Media: How District Leaders Can Build Community
- 1. BCSSA Summer Academy 2011 Social Media: How District Leaders Can Build Community CHRIS KENNEDYSuperintendent, West Vancouver School District AUGUST 19, 2011
- 5. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” —Seth Godin
- 6. “Tribes need leadership. People want connection and growth and something new.” —Seth Godin
- 7. Twitter and Facebook and group meetings and newsletters are all TOOLS. Tools matter, because tools impact the way you interact. You don’t need to use every tool, but every tool you use you must use well. —Seth Godin
- 8. Why?
- 13. Find new ways to connect
- 14. Model continuous learning . . .. . . for staff and students
- 16. What?
- 19. Twitter
- 21. Blogs in Plain English
- 28. Blog Options
- 29. News stories
- 31. Journal
- 32. The Risks
- 34. Twitter is a loaded gun . . .
- 36. 1 x week 3 x day
- 38. Personal vs. Professional vs. Corporate Individual
- 39. the District presence Relationship between your presence Define what you will cover and what you won’t Be personable without being too personal(bffs 4eva)
- 40. More on Blogs...
- 42. Create a manageable expectation
- 45. Who to follow? Partner Groups Colleagues Reporters Lists Colleagues News Outlets Hashtags Colleagues
- 46. Best professional learning available
- 47. More on the rest...
- 48. Slideshare post PowerPoints to share publicly or embed
- 50. Facebook everyone is on it
- 51. Linkedin a professional Facebook
- 52. Google+ Google’s answer to FB allows targeted sharing
- 53. More advice
- 54. Leaders lead – we need to model the way
- 55. For anyone, on any device, from anywhere
- 57. Conclusions
- 58. #1
- 59. “You have to be the leaders—thestorytellers beyond these walls” —Kevin Carroll
- 61. “Don’t talk about it... BE about it”