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More from Claude Super (20)
Communities, community management and business value
- 1. « No man is an island *»
so what?
*John Donne
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- 4. Friends
Credits: redcargul
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- 5. Neighbors
http://www.halles.be/fr/23/Voisins
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- 7. Creating a social capital
Exchange(s)
Share(s)
Association(s)
Achievement(s)
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- 8. Why?
Protection
Pleasure
Wealth
Harmony
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- 9. How?
leader
Location
Trust
Engagement
Threats
Desire
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- 10. New communities
Message Me
Mobile Mindset
Media Movement
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- 11. For a new social capital
Association(s) Achievement(s)
Share(s)
Exchange(s)
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- 12. Exchange(s)
Easy
Continuous
Shorts
Multiples
Simultaneous
Personalized
Viral
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- 13. Share(s)
Structured
Relevant
Open
Riches
Followed
Assessed
Measured
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- 14. Association(s)
Simple
Abundant
Managed
Focused
Selected
Opportunistic
Efficient
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- 15. Achievement(s)
Personal
Enhancive
Balanced
Business
Local
Global
Sustainable
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- 16. How?
Management
Desire
Trust Leadership
Efficiency
Engagement
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- 17. Community leadership vs ownership
Investments Benefits
Goodwill Desire
Rhythm Engagement
Content Insights
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- 18. The community manager
• Manage (and control)
–
topics, contributions, content, actions, rhythm, to
ols, life cycle
• Mobilize
– people, resources, processes, energy, desire
• Measure
– engagement, figures, KPIs, insights, achievement
• Move (and adapt quickly)
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- 19. Communities Benefits
Community Business
Manager Manager
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