How to choose the right social media tool for your business?
The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Friday Session #63: Monitoring, Managing or Customer Service
1. FRIDAY
SESSION
#63
Monitoring,
Managing
or
Customer
Service
by
Kim
Recour
@Cleverwood
#FridaySession
2. #Types
#
Types
Monitoring
Tools
Social
Media
Management
Tools
Social
CRM
3. #Features
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
Customer
Service
&
Engageme
nt
on
Social
Insights
&
AnalyJcs
on
Customer
Service
4. #Supported
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engageme
nt
on
Social
(&online)
Insights
&
AnalyJcs
on
Customer
Service
5. #Examples
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engageme
nt
on
Social
(&online)
Insights
&
AnalyJcs
on
Customer
Service
8. #Monitoring
Tools
#
Types
Features
of
a
Monitoring
Tool
• Monitoring:
Online
&
Social
Media
• AnalyJcs
&
ReporJng
• Dashboard
• CollaboraJon
• Publishing
&
Scheduling
• Management
of
your
profiles
• Key
Influencer
Mapping
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
10. #Social
Media
Management
Tool
#
Types
Features
of
a
Social
Media
Management
Tool
• Monitoring:
Social
Media
• Management
of
your
profiles
• Publishing
&
Scheduling
• AnalyJcs
&
ReporJng
• CollaboraJve
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
11.
#Social
Media
Management
Tool
#
Types
12. #SocialCRM
#
Types
Features
of
a
Social
CRM
tool
• Monitoring:
Social
(some
tools
offer
online
too)
• Management
of
your
profiles
• Link
to
exisJng
CRM
• AnalyJcs
&
ReporJng
• CollaboraJve
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engagement
Insights
&
AnalyJcs
on
Customer
Service
14. #PickYourTool
#
Types
I
want
to
monitor
my
brand
Online
+
Social
Social
only
I
want
to
engage
with
my
customers
I
need
a
lot
of
channels
Facebook
&
TwiXer
will
do
15. 07/03/14
See you next Friday Session
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Drop us a message @cleverwood or via
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§ FAS #64: Key recipes for killer infographics (March,
7th)
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