Social media&Sales promotion, a match made in heaven or an illusion?
Find out the answer illustrated by numbers, cases and first steps to follow to develop to use Social Media as sales promotion channel.
Presentation delivered during the Highco Shoppers day in Brussels, April 2011
5. Facebook personalized
Field to post a status update:
homepage
message, photo, link or video
Mostly only “friends” can see
your posts
Feed: list of updates of
your friends
Comments and “likes”
6. Facebook brand page
Wall: your messages,
pictures, videos, links,
polls
Interact with fans through
messages, comments and
“likes”
7. Within your brand page you
can deploy microsites and
applications …
or even run complete e-
shops
10. Twitter personalized
homepage
Field to post status updates or links
People and brands that you
follow and your followers.
Reciprocity is not
necessary
Feed: list of updates of
the people and brands
Twitter is real-time that you follow
Trending Following
topics suggestions
Twitter is a great
source of consumer
insights
18. At a cost of 0 €
Result
• Made international blogs
• Over 500 tweets
• 500 tweets reach of more than 75.000 people
• Real-time insights
• Positive mentions outshone negative ones by a
factor 100
• Online sales twice as much as
top month December