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Oakland Global Proposed Oakland Army Base Redevelopment

Cypress Corridor I-880 Billboard Locations

Pacific Cannery Loft Tenants
Photograph Appendix From Residential Units
September 4th, 2012


In Response To April 2012 Oakland Global Billboard Proposal
9.4.2012                                                                                                                       View 1: Panorama from PCL Residential Units
                                                                                                                                                               Existing Context
                                                 Port of Oakland Cranes          Existing Bay Bridge Digital Billboard




           San Francisco Skyline   Treasure Island/       Mt. Tam/Angel Island                    North Bay Vista        Berkeley Hills/El Cerrito/
                                      Bay Bridge                                                                           Emeryville Skyline




1
9.4.2012                                                                                                                                                                             LAND USE DIAGRAM
                                                                                                                  Per City of Oakland CEDA Strategic Planning July 2011 West Oakland Specific Plan General Plan




                                                                                  Approximate Proposed Billboard
                                                                                  Location #7
                            ARMY BASE
                               SITE

                                                                                                                                                                                               CENTRAL
                                            Approximate Proposed Billboard                                                                                                                     STATION
                                            Location #8
                                                                                  IDOR
                                                                               RR
                                                                         K   CO
                                                                    T RA
                                                                 AM                                                                                 UNDEVELOPED PROPERTY

                                                                                                                 AD
                                                                                                             E RO
                                                                                                          AG
           Approximate Proposed Billboard
                                                                                                     O NT
           Location #9                                                                            FR         Y             IRONHORSE
                                                                                                          RT
                                                                                                       PE                  CONDOS
                                                                                                    RO
                                                                                                 DP
                                                          80                                   PE
                                                       I-8                               EL
                                                                                            O
                                                                                     D EV            PACIFIC CANNERY
                                                                                  UN                 LOFTS CONDOS
                                                                                                                                                    ZEPHYR
                                                                                                                                                    GATE CONDOS




                                              view 2                                        view 1




2
9.4.2012                                                                                                                                                           BILLBOARD PROXIMITY DIAGRAM
                                                                                                                                      Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan




                                                                   Approximate Proposed Billboard
                                                                   Location #7
                      ARMY BASE
                         SITE




                                                                                                       650’ Ap ential Units
                                                                                                        To Res
                                                                                                              prox. D
                                                                                                              id
                                 Approximate Proposed Billboard
                                 Location #8




                                                                                                                      istance
                                                                         650
                                                                             ’
                                                                        To Appro
                                                                           Res
                                                                               ide x. Dist
                                                                                  ntia     a                                    LIN
                                                                                       l Un nce                                    EO
                                                                                           its                                          FR
                                                                                                                                               ES
                                                                                                             S                                      IDE
Approximate Proposed Billboard                                                                        W                                                    NT
                                                                                                    DO                                                          IAL
Location #9                                                                                       IN                                                                   WIN
                                                                                                                                                                               DO
                                                                                            LW                                                                                   WS
                                                                                        TIA
                                    650                                             DEN
                                        ’
                                   To Appro                                    E SI
                                      Res                                   R
                                          ide x. Dist                    OF
                                             ntia     a              E
                                                  l Un nce        LIN
                                                      its




3
9.4.2012                                                                                                               COMPARISON STUDY : VIEW 1
                                                                                     Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan




Existing Condition: View from PCL Unit #343


                                  Billboard Location #9
                                 (Proposed LED Display)   Billboard Location #8   Billboard Location #7                        Billboard Location #6




With Approximate Proposed Billboard Locations
Per April 1st, 2012 Oakland Global Proposition

4
9.4.2012                                                                                                BILLBOARD PROXIMITY : VIEW 2
                                                                         Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan




Existing Condition




With Proposed
Billboards                                                  Existing Residential Units
                     Approx. Proposed Billboard Locations

5
9.4.2012                                                            COMPARATIVE VIEW : FROM PCL UNIT 456, EXISTING CONDITION
                                                                           Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan




       DAYTIME: BILLBOARD LOCATION #9     DAYTIME: BILLBOARD LOCATION #8,7




       NIGHTTIME: BILLBOARD LOCATION #9   NIGHTTIME: BILLBOARD LOCATION #8,7
6
9.4.2012                                                                    COMPARATIVE VIEW : FROM PCL UNIT 456, AFTER BILLBOARD INSTALLATION
                                                                                             Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan




       DAYTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD)     DAYTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS)




       NIGHTTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD)   NIGHTTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS)
7
9.4.2012                                                   HOMEOWNER PHOTOGRAPH: PCL UNIT 144




       Existing Night Time Photograph from PCL Unit #144
       Existing Light & Glare Levels


8
9.4.2012                                                                                                            HOMEOWNER PHOTOGRAPH: PCL UNIT 155




           Existing Dusk Photograph from PCL Unit #155               Existing Dusk Photograph from PCL Unit #155
           Existing Light & Glare Levels : Mount Tam View Corridor   Existing Light & Glare Levels : Mount Tam View Corridor
                                                                     Viiew Towards Proposed Billboard Location #8 (Approx. Location)




       Existing Dusk Photograph from PCL Unit #155
9      Existing Light & Glare Levels : Mount Tam View Corridor
9.4.2012                                                                HOMEOWNER PHOTOGRAPH: PCL UNIT 254




       Existing DayTime Photograph from PCL Unit #254
       View Towards Proposed Billboard Location #8 (Approx. Location)


10
9.4.2012                                                                                                                     HOMEOWNER PHOTOGRAPH: PCL UNIT 338




      Existing Day Photograph from PCL Unit #338        Existing Day Photograph from PCL Unit #338        Existing Day Photograph from PCL Unit #338
      View Corridor: SF Downtown                        View Corridor: Mount Tam                          View Corridor: Berkeley Hills
      View Towards Proposed Billboard Location #9       View Towards Proposed Billboard Location #8       View Towards Proposed Billboard Location #7
      (Approx. Location)                                (Approx. Location)                                (Approx. Location)




       Existing DayTime Photograph from PCL Unit #338                Existing DayTime Photograph from Existing Night Photograph from PCL Unit #338
       View From Interior of Unit                                    PCL Unit #338                    Existing Light & Glare Levels
                                                                     View From Interior of Unit

11
9.4.2012                                                                                      HOMEOWNER PHOTOGRAPH: PCL UNIT 340




                                                      Existing Day Photograph from PCL Unit #340
                                                      View Corridor : Mt. Tam
                                                      View Towards Proposed Billboard Location #8 (Approx. Location)


       Existing Night Photograph from PCL Unit #340
       Existing Light & Glare Levels




                                                      Existing Dusk Photograph from PCL Unit #340
12                                                    View Corridor : Mt. Tam
                                                      Existing Light & Glare Levels
9.4.2012                                                                                                             HOMEOWNER PHOTOGRAPH: PCL UNIT 343




       Existing Dawn Photograph from PCL Unit #343
       View Corridor : SF Corridor/Angel Island/Mt. Tam
       View Towards Proposed Billboard Location #9 (Approx. Location)




   Existing Dawn Photograph from PCL Unit #343                          Existing Dawn Photograph from PCL Unit #343
   View Corridor : Mt. Tam                                              View Corridor : Berkeley Hills
13 View Towards Proposed Billboard Location #8 (Approx. Location)       View Towards Proposed Billboard Location #7 (Approx. Location)
9.4.2012                                                                HOMEOWNER PHOTOGRAPH: PCL UNIT 356




       Existing Day Photograph from PCL Unit #356
       View Corridor : Mt. Tam
       View Towards Proposed Billboard Location #9 (Approx. Location)

14
9.4.2012                                                                HOMEOWNER PHOTOGRAPH: PCL UNIT 455




       Existing Dusk Photograph from PCL Unit #455
       View Corridor : Mt. Tam
       View Towards Proposed Billboard Location #9 (Approx. Location)




   Existing Dusk Photograph from PCL Unit #455
   View Corridor : Berkeley Hills
15 View Towards Proposed Billboard Location #7, 8 (Approx. Location)
9.4.2012                                                                                                                 HOMEOWNER PHOTOGRAPH: PCL UNIT 456




       Existing Day Photograph from PCL Unit #456                       Existing Dusk Photograph from PCL Unit #456
       View Corridor : Mt. Tam                                          View Corridor : Mt. Tam
       View Towards Proposed Billboard Location #9 (Approx. Location)   View Towards Proposed Billboard Location #9 (Approx. Location)




   Existing Dusk Photograph from PCL Unit #456
   View Corridor : Mt. Tam/Berkeley Hills
   View Towards Proposed Billboard Location #9,8 (Approx. Location)
16 Existing Light & Glare Levels

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20120904 oakland global petition photographic addendum

  • 1. Oakland Global Proposed Oakland Army Base Redevelopment Cypress Corridor I-880 Billboard Locations Pacific Cannery Loft Tenants Photograph Appendix From Residential Units September 4th, 2012 In Response To April 2012 Oakland Global Billboard Proposal
  • 2. 9.4.2012 View 1: Panorama from PCL Residential Units Existing Context Port of Oakland Cranes Existing Bay Bridge Digital Billboard San Francisco Skyline Treasure Island/ Mt. Tam/Angel Island North Bay Vista Berkeley Hills/El Cerrito/ Bay Bridge Emeryville Skyline 1
  • 3. 9.4.2012 LAND USE DIAGRAM Per City of Oakland CEDA Strategic Planning July 2011 West Oakland Specific Plan General Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE CENTRAL Approximate Proposed Billboard STATION Location #8 IDOR RR K CO T RA AM UNDEVELOPED PROPERTY AD E RO AG Approximate Proposed Billboard O NT Location #9 FR Y IRONHORSE RT PE CONDOS RO DP 80 PE I-8 EL O D EV PACIFIC CANNERY UN LOFTS CONDOS ZEPHYR GATE CONDOS view 2 view 1 2
  • 4. 9.4.2012 BILLBOARD PROXIMITY DIAGRAM Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE 650’ Ap ential Units To Res prox. D id Approximate Proposed Billboard Location #8 istance 650 ’ To Appro Res ide x. Dist ntia a LIN l Un nce EO its FR ES S IDE Approximate Proposed Billboard W NT DO IAL Location #9 IN WIN DO LW WS TIA 650 DEN ’ To Appro E SI Res R ide x. Dist OF ntia a E l Un nce LIN its 3
  • 5. 9.4.2012 COMPARISON STUDY : VIEW 1 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition: View from PCL Unit #343 Billboard Location #9 (Proposed LED Display) Billboard Location #8 Billboard Location #7 Billboard Location #6 With Approximate Proposed Billboard Locations Per April 1st, 2012 Oakland Global Proposition 4
  • 6. 9.4.2012 BILLBOARD PROXIMITY : VIEW 2 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition With Proposed Billboards Existing Residential Units Approx. Proposed Billboard Locations 5
  • 7. 9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, EXISTING CONDITION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 DAYTIME: BILLBOARD LOCATION #8,7 NIGHTTIME: BILLBOARD LOCATION #9 NIGHTTIME: BILLBOARD LOCATION #8,7 6
  • 8. 9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, AFTER BILLBOARD INSTALLATION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) DAYTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) NIGHTTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) NIGHTTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) 7
  • 9. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 144 Existing Night Time Photograph from PCL Unit #144 Existing Light & Glare Levels 8
  • 10. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 155 Existing Dusk Photograph from PCL Unit #155 Existing Dusk Photograph from PCL Unit #155 Existing Light & Glare Levels : Mount Tam View Corridor Existing Light & Glare Levels : Mount Tam View Corridor Viiew Towards Proposed Billboard Location #8 (Approx. Location) Existing Dusk Photograph from PCL Unit #155 9 Existing Light & Glare Levels : Mount Tam View Corridor
  • 11. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 254 Existing DayTime Photograph from PCL Unit #254 View Towards Proposed Billboard Location #8 (Approx. Location) 10
  • 12. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 View Corridor: SF Downtown View Corridor: Mount Tam View Corridor: Berkeley Hills View Towards Proposed Billboard Location #9 View Towards Proposed Billboard Location #8 View Towards Proposed Billboard Location #7 (Approx. Location) (Approx. Location) (Approx. Location) Existing DayTime Photograph from PCL Unit #338 Existing DayTime Photograph from Existing Night Photograph from PCL Unit #338 View From Interior of Unit PCL Unit #338 Existing Light & Glare Levels View From Interior of Unit 11
  • 13. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 340 Existing Day Photograph from PCL Unit #340 View Corridor : Mt. Tam View Towards Proposed Billboard Location #8 (Approx. Location) Existing Night Photograph from PCL Unit #340 Existing Light & Glare Levels Existing Dusk Photograph from PCL Unit #340 12 View Corridor : Mt. Tam Existing Light & Glare Levels
  • 14. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 343 Existing Dawn Photograph from PCL Unit #343 View Corridor : SF Corridor/Angel Island/Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dawn Photograph from PCL Unit #343 Existing Dawn Photograph from PCL Unit #343 View Corridor : Mt. Tam View Corridor : Berkeley Hills 13 View Towards Proposed Billboard Location #8 (Approx. Location) View Towards Proposed Billboard Location #7 (Approx. Location)
  • 15. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 356 Existing Day Photograph from PCL Unit #356 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) 14
  • 16. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 455 Existing Dusk Photograph from PCL Unit #455 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #455 View Corridor : Berkeley Hills 15 View Towards Proposed Billboard Location #7, 8 (Approx. Location)
  • 17. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 456 Existing Day Photograph from PCL Unit #456 Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam/Berkeley Hills View Towards Proposed Billboard Location #9,8 (Approx. Location) 16 Existing Light & Glare Levels