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Social Media for Internal Communications

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CNW Group
CNW Group

How to convince your boss that social media is a powerful internal communications tool so you can have more fun at work.

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Social Media for Internal Communications Amanda Laird, Communications Specialist March 18
How to convince your boss social media is a powerful internal communications tools so you can have more fun at work
Here’s how it’s going to work: ,[object Object],[object Object],[object Object],[object Object]
But first, why am I qualified to be here? #1. Two-time Humber grad (Go Hawks!) #2. Communications Specialist at CNW Group, Canada’s leading newswire #3. Social Media Enthusiast (i.e. I spend way too much time on the Internet) #4. Food blogger #5. This photo was taken at an actual social media conference, so that makes me an expert, right?
These days, we all understand social media. But what does social media have to do with work?
61% of consumers are going online to research purchasing decisions Social Media Reality Check, April 2009
36% of consumers depend on social media to help them with purchase decisions Social Media Reality Check, April 2009
Making the business case for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the business case for internal social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of Communications (thanks, NATIONAL!)
Companies that use social media achieved year-over-year improvement in employee engagement of 18% compared to 1% in those who didn’t Aberdeen, 2008
Social Media for Internal Communications Communication Collaboration Connection
Communication ,[object Object],[object Object],[object Object],[object Object]
Communication: Micro-blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication: Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication: Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging bonus tip: Do not, ever, ever, ever, never, not once, don’t even think about it, get that thought of your mind, did I mention do NOT ghost write your CEO’s blog.
Collaboration ,[object Object],[object Object],[object Object]
Collaboration: Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration: Bookmarking ,[object Object],[object Object],[object Object]
Connection ,[object Object],[object Object]
Connection: Internal Networks ,[object Object],[object Object],[object Object]
Connection: Facebook
Blogging bonus tip: If you do not give your employees a place to talk they will create one on their own.
Ultimately, content is king.
IF YOUR CONTENT IS BORING NO ONE WILL READ IT NO MATTER HOW SOCIAL YOU MAKE IT!
The time is now for social media! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amanda Laird ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media for Internal Communications

  • 1. Social Media for Internal Communications Amanda Laird, Communications Specialist March 18
  • 2. How to convince your boss social media is a powerful internal communications tools so you can have more fun at work
  • 3.
  • 4. But first, why am I qualified to be here? #1. Two-time Humber grad (Go Hawks!) #2. Communications Specialist at CNW Group, Canada’s leading newswire #3. Social Media Enthusiast (i.e. I spend way too much time on the Internet) #4. Food blogger #5. This photo was taken at an actual social media conference, so that makes me an expert, right?
  • 5. These days, we all understand social media. But what does social media have to do with work?
  • 6. 61% of consumers are going online to research purchasing decisions Social Media Reality Check, April 2009
  • 7. 36% of consumers depend on social media to help them with purchase decisions Social Media Reality Check, April 2009
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  • 10. Evolution of Communications (thanks, NATIONAL!)
  • 11. Companies that use social media achieved year-over-year improvement in employee engagement of 18% compared to 1% in those who didn’t Aberdeen, 2008
  • 12. Social Media for Internal Communications Communication Collaboration Connection
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  • 17. Blogging bonus tip: Do not, ever, ever, ever, never, not once, don’t even think about it, get that thought of your mind, did I mention do NOT ghost write your CEO’s blog.
  • 18.
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  • 24. Blogging bonus tip: If you do not give your employees a place to talk they will create one on their own.
  • 26. IF YOUR CONTENT IS BORING NO ONE WILL READ IT NO MATTER HOW SOCIAL YOU MAKE IT!
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Notes de l'éditeur

  1. This is a snapshot of the Deloitte Alumni Facebook page. In the same way that you might be a part of your university or college network on Facebook, ex-Deloitte employees want to maintain connections to the place they once worked. Deloitte recognizes the value in keeping in touch with employees who have moved on. Knowledge, etc.