Gamification

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Chris Charabaruk

Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

Business Technologie Économie & finance

Gamification

Chris Charabaruk
Speaking to Inform #5

What is Gamification?

Improving engagement via game mechanics

Using psychological need for gaming for
marketing or productivity

Application of game theory in the real world

Why implement Gamification?

Improve consumer loyalty and engagement

Make work fun and more fulfilling for
employees

Improve conversion rates for potential
customers

Gamification techniques

Badges or awards for user
actions

Examples: Foursquare, Xbox Live
Achievements

Measurable, open ended
progress metric

Examples: Air Miles, Plum Points
Rewards

Gamification techniques

User objectives leading to
rewards

Examples: Nike+, game missions
Challenges
Material awards for product use
or achievement

Examples: Foursquare, game loot
Rewards

Additional resources

Gamification Wiki
http://gamification.org
Gamification Blog
http://gamification.co
Gamification 101 whitepaper
http://bunchball.com/sites/default/files/downloads/
gamification101.pdf

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Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and others have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification within your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown. About the Speaker: Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D. Dr. Briones areas of expertise include: Innovation Management, Product Development, Business Model Assessments, Product Value Analysis, Probabilistic Forecasting and Social Media. He has a Ph.D. in Chemical Engineering from Clemson University and an MBA from Wharton Business School. Upcoming Events Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/. Looking for a coach to accelerate your product marketing & management career? Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD. Want To Certify Your Team? If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Visit http://www.aipmm.com. Call For Speakers: http://bit.ly/1b006vm Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certiﬁcation: http://aipmm.com/html/certification Articles: http://www.aipmm.com/html/newsletter/article.ph

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We know you have seen the trend reports and forecasts for 2016 and beyond. Some of those ideas seem right to you, you can see the change happening already. But some seem a tad bit fanciful, making you scoff. Things like “gamification,” applying game elements to your E-commerce store! Why do you have to turn into a game shop to boost sales? Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.

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2. What is Gamification? Improving engagement via game mechanics Using psychological need for gaming for marketing or productivity Application of game theory in the real world

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