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Gamification

  Chris Charabaruk
Speaking to Inform #5
What is Gamification?


Improving engagement via game mechanics

Using psychological need for gaming for
marketing or productivity

Application of game theory in the real world
Why implement Gamification?


Improve consumer loyalty and engagement

Make work fun and more fulfilling for
employees

Improve conversion rates for potential
customers
Gamification techniques

  Badges or awards for user
  actions

   Examples: Foursquare, Xbox Live
                                     Achievements

  Measurable, open ended
  progress metric

   Examples: Air Miles, Plum         Points
   Rewards
Gamification techniques

  User objectives leading to
  rewards

   Examples: Nike+, game missions
                                     Challenges
  Material awards for product use
  or achievement

   Examples: Foursquare, game loot
                                     Rewards
Additional resources


Gamification Wiki
   http://gamification.org
Gamification Blog
   http://gamification.co
Gamification 101 whitepaper
   http://bunchball.com/sites/default/files/downloads/
   gamification101.pdf

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Gamification

  • 1. Gamification Chris Charabaruk Speaking to Inform #5
  • 2. What is Gamification? Improving engagement via game mechanics Using psychological need for gaming for marketing or productivity Application of game theory in the real world
  • 3. Why implement Gamification? Improve consumer loyalty and engagement Make work fun and more fulfilling for employees Improve conversion rates for potential customers
  • 4. Gamification techniques Badges or awards for user actions Examples: Foursquare, Xbox Live Achievements Measurable, open ended progress metric Examples: Air Miles, Plum Points Rewards
  • 5. Gamification techniques User objectives leading to rewards Examples: Nike+, game missions Challenges Material awards for product use or achievement Examples: Foursquare, game loot Rewards
  • 6. Additional resources Gamification Wiki http://gamification.org Gamification Blog http://gamification.co Gamification 101 whitepaper http://bunchball.com/sites/default/files/downloads/ gamification101.pdf