This presentation gives an overview of how Collabor's clients use the SaaS software to better understand, engage, manage and grow their existing client base.
3. Customer Impact systems
Sales
Executives
Marketing
• CRM
• Dashboards
• Marketing Automation
• CRM
Customer
Support
Client Service
Managers
Finance
• Service Cloud
• Call Center
• ??
• ERP
• Order Management
On Average, 70% - 80% of a company’s revenue is from renewals and resales to existing customers, yet
there is a lack of institutional and systems support for the team that is responsible
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4. Collabor’s customer engagement & insight software
helps companies increase renewals and resales and
customer lifetime value
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5. Collabor completes the customer systems map
WAR
PEACE
WAR
Collabor
Acquisition
tools
Service
tools
Engage
CRM
Marketing
Automation
Customer
Service
Call Center
Decision
Insight
6. 3 steps that work
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ENGAGE
• Exclusive, White Glove/Red Carpet/Concierge – Customers Only
• Personalized and Contextual User Portals
• Adoption tools – Rewards & Loyalty, Account Manager & Expert connect,
eLearning, Events, Peer Workgroups, Company Workgroups, Voice of
Customer
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INSIGHTS
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DECISIONS
Weekly Trends & Opportunities reports
Indices to predict renewal and resales
Real-time customer activity analyzed for source & sentiment
Ability to manage in B2B or B2C mode
Sales, Marketing and Product views – within Salesforce dashbord
Dedicated iPad App for Execitives
• Act on Customer Insights collaboratively across the company
• Time-bound and moderated decision groups
• Decisions made are then used by Account Mangers to further engage the
customer
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7. Personalization
Account Manager dashboard
Branding & Color themes
Sentiment analysis
& social media hooks
Salesforce & Webex integration
Indices
Engagement, Sentiment, Influence,
Renewal Predictability, Resale Predictability
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8. We make Customer Management effective
Access
Content
Tools
Insights
Actions
CRM
Website
Mobile
Apps
Social networks
Customers
Social
Listening
Engage
Mobile
Browser
Integrated
Data &
Analytics
Collaboration
Portals
Marketing
Automation
Staff
Email
Web
Browser
Service
C - Level
Executive Dashboards
Email
Marketing
Algorithms &
Indices
Issue Tracker
Document & Content
Management
Backup & Archiving
Call Center
Collabor Tools
Integrations
9. Why companies choose Collabor
Easy to Implement
• None to minimal implementation needed
• Integrates within existing enterprise stack
Leading Technology
• State of art JavaLamp technology
• Secure and redundant cloud infrastructure
• Mobile, Web & Apps
Proven ROI
• 75+ clients with 1 million+ users. 6+ years
• Proven record of increased revenue, engagement
and reduced costs
Real-time Insights
• To focus on existing customers
• To listen, understand, engage, collaborate and
delight customers
Complete Control
• To increase average customer life
• Calibrate and Configure to suit processes
• Easy graphic admin panel to manage users, content, • To increase average customer lifetime value
• To reduce pressure and costs of new customer
workflow and rules
acquisition
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REDUCED CALL CENTER LOAD – 10%,
15% INCREASE IN CREDIT CARD SPEND WITHIN PRIVILEGES PROGRAM
INCREASED ENGAGEMENT to 600,000+ users in 15 months
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Understood that fastest growing demographic was women.
Changed narrative to suit audience
INCREASED ENGAGEMENT by 10x in 9 months after implementation
INCREASED REVENUE BY 30% in 12 months after implementation
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10. About Collabor
• Founded and run by sales & marketing professionals.
• Significant market validation
• Salesforce.com and IBM partner
• 4 cloud software editions to suit SMB and Fortune 500
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