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Notes de l'éditeur
- http://www.brandchannel.com/images/papers/153_HowToCrashTheParty.pdf http://www.cmotwo.com/2009/05/04/cmo-20-conversation-with-mark-colombo-svp-digital-access-marketing-fedex/
- http://en.wikipedia.org/wiki/Positioning_(marketing)
- Why are social media important
- http://www.emergencemarketing.com/category/branding/
- http://www.youtube.com/watch?v=hKoB0MHVBvM http://moblogsmoproblems.blogspot.com/2006/06/coke-gets-geyser-of-community-based.html http://moblogsmoproblems.blogspot.com/2006/07/coke-boldly-goes-where-every-other.html http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html
- How To Crash The Consumer-Controlled Party And Not Get Thrown Out… http://www.allaboutbranding.com/index.lasso?article=460
- http://www.brandchannel.com/home/post/2011/01/14/PG-Opens-Virtual-Clubhouse-for-Mr-Mom.aspx http://whois.domaintools.com/manofthehouse.com http://twitter.com/moth_editor http://www.facebook.com/manofthehouse
- http://socialmediatoday.com/SMC/141433