Top 10 Tools to Stay Relevant with High-Value Leads
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4-Step Framework on how to stay relevant with the most important people in your network, including existing clients and leads. We'll also walk through 10 free tools that you can start using today!
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Top 10 Tools to Stay Relevant with High-Value Leads
- 1. How to Stay Relevant with the Top People in Your Network Join the conversation! @Contactually or #stayrelevant
- 2. What we’ll cover today... Join the conversation! @Contactually or #stayrelevant
- 3. Text Flickr: @temprec13 Flickr: @lwr
- 4. The 4 Step Framework to Staying Relevant with your Network Join the conversation! @Contactually or #stayrelevant
- 5. Who am I? Tony Cappaert tony@contactually.com @cappaert Join the conversation! @Contactually or #stayrelevant
- 7. Now before we get started... Join the conversation! @Contactually or #stayrelevant
- 8. The best way to stay relevant with your network is to follow up on a regular basis. Join the conversation! @Contactually or #stayrelevant
- 9. But why follow up? 1. Gain more potential business opportunities 2. Build stronger and more meaningful relationships with people that matter Join the conversation! @Contactually or #stayrelevant
- 10. + Join the conversation! @Contactually or #stayrelevant
- 11. Following up keeps you top of mind Graph courtesy of MindMavin, LLC Join the conversation! @Contactually or #stayrelevant
- 12. If you don’t stay top of mind, you’re missing both revenue and referral opportunities. Join the conversation! @Contactually or #stayrelevant
- 13. Join the conversation! @Contactually or #stayrelevant
- 14. Use the 4 Step Framework to... • Send timely, personal, and relevant follow ups to your top email and social media contacts • Use online tools to make the entire process easier and more automatic Join the conversation! @Contactually or #stayrelevant
- 15. #1
- 16. Make it personal Find personal opportunities to reconnect Join the conversation! @Contactually or #stayrelevant
- 17. Generic follow ups suck Join the conversation! @Contactually or #stayrelevant
- 18. Ways to make your follow ups personal • Major life events: birthdays, children, vacations • Major professional events: job changes or promotions, company news Join the conversation! @Contactually or #stayrelevant
- 19. But How? Alerts Join the conversation! @Contactually or #stayrelevant
- 30. Join the conversation! @Contactually or #stayrelevant
- 31. #2
- 32. Deliver value... through CONTENT Join the conversation! @Contactually or #stayrelevant
- 33. Good Content is King • Relevant relevant relevant • Keep it related to their interests, hobbies, company • And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving Join the conversation! @Contactually or #stayrelevant
- 34. Join the conversation! @Contactually or #stayrelevant
- 35. Join the conversation! @Contactually or #stayrelevant
- 36. But How? + Join the conversation! @Contactually or #stayrelevant
- 41. #3
- 42. Deliver value... through YOUR NETWORK Join the conversation! @Contactually or #stayrelevant
- 43. The best way to add value is through intros • Much like content, people want intros to other people that are relevant • Make sure the intros are mutually beneficial to both parties Join the conversation! @Contactually or #stayrelevant
- 44. Join the conversation! @Contactually or #stayrelevant
- 45. But How? Match people with the same topics from Step 2 + Join the conversation! @Contactually or #stayrelevant
- 46. #4
- 47. Systematize! Wash. Rinse. Repeat. Join the conversation! @Contactually or #stayrelevant
- 48. Managing a manual follow up system is hard • Lots of different products and sites • Very time consuming • People are probably still going to slip through the cracks Join the conversation! @Contactually or #stayrelevant
- 49. 9
- 50. Join the conversation! @Contactually or #stayrelevant
- 51. But how do I make it easier? + Join the conversation! @Contactually or #stayrelevant
- 52. Framework Recap 1. Find personal opportunities to reconnect 2. Deliver value through content 3. Deliver value through your network 4. Systematize for the long-run Join the conversation! @Contactually or #stayrelevant
- 53. BONUS ROUND! Join the conversation! @Contactually or #stayrelevant
- 54. Bonus #1: How to find & contact new leads on LinkedIn (without having to spend $$) + bit.ly/rapportiveleads Join the conversation! @Contactually or #stayrelevant
- 56. Bonus #2: How to find & contact new leads on Twitter (again, no $$) + Join the conversation! @Contactually or #stayrelevant
- 63. Join the conversation! @Contactually or #stayrelevant
- 64. Questions? Feel free to send me any follow ups tony@contactually.com 617-680-2764 @cappaert Join the conversation! @Contactually or #stayrelevant