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Recommandé
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Liquid Agency
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
17 steps for designing your zag
Zag
Zag
jamiempark
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Recommandé
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Zag brand strategy
Zag brand strategy
johnecooper
Ever wondered how a mission statement relates to a tagline, whom a purpose statement matters to, or what a trueline is?
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
Liquid Agency
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
The Planning Lab
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier Build your brand from the inside out. www.neutronllc.com
ZAG
ZAG
dia 5
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013 Pls view in full screen mode. Published in more than 5 languages.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
17 steps for designing your zag
Zag
Zag
jamiempark
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when? Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define the brand. Here a practical guide to help you outline a successful Brand strategy.
Creating a brand strategy
Creating a brand strategy
Paolo Massimilla
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
Liquid Agency
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
The Brand Gap
The Brand Gap
Ishraq Dhaly
Абсолютный мастрид для каждого маркетолога, бренд-менеджера и стратега от Мартина Вайгеля, Head Of Strategy Wieden+Kennedy. Вспомним о главном, ага.
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
GRECO Consulting
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
TBWA- Disruption
Tbwa speech
Tbwa speech
Peterson Tran
This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
How to write a killer agency creative brief
How to write a killer agency creative brief
David Bell
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Julian Cole
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily. Sponsored by Google. Designed in Silicon Valley by Liquid. Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota. Why a dictionary? Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line. Want a copy, here you go! As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Consumers insights
Consumers insights
Mitya Voskresensky
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
Liquid Agency
November 8th 2016 we'll say aloha to President Obama and elect a new president, the leader of the United States for the next four years...
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
Empowered Presentations
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
How Google Works
How Google Works
Eric Schmidt
Contenu connexe
Tendances
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
Ever wonder why your skills are constantly out of date? Why your company is always falling behind competitors? Why so many jobs and projects are being outsourced? The Robot Curve is a simple model of innovation that shows how new processes, businesses, and technologies continuously destroy old ones as they create new opportunities for wealth. Where are you on the curve?
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
Liquid Agency
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Brand Planning for Clients
Brand Planning for Clients
Griffin Farley
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
The Brand Gap
The Brand Gap
Ishraq Dhaly
Абсолютный мастрид для каждого маркетолога, бренд-менеджера и стратега от Мартина Вайгеля, Head Of Strategy Wieden+Kennedy. Вспомним о главном, ага.
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
GRECO Consulting
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter The following is a guide for how to create excitement around a product before it has launched. This is critical for how to market music, movies and games where the first-week window is critical. The presentation was created by Julian Cole and Melissa Pepers.
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Julian Cole
TBWA- Disruption
Tbwa speech
Tbwa speech
Peterson Tran
This is week five and we introduce the first of the two parts of brand strategy development. Visit www.mootee.typepad.com for notes and discussions
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
Interactive workshop on what makes a great creative brief, the four key creative triggers and how to give creative feedback
How to write a killer agency creative brief
How to write a killer agency creative brief
David Bell
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Julian Cole
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end. Please feel free to download, improve, and share the credits.
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Karen Saba
You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
Michael Goldstein
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily. Sponsored by Google. Designed in Silicon Valley by Liquid. Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota. Why a dictionary? Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line. Want a copy, here you go! As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Liquid Agency
You can now download the presentation directly from Slideshare.
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
Consumers insights
Consumers insights
Mitya Voskresensky
In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
Liquid Agency
Tendances
(20)
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
Steal This Idea: The Robot Curve / By Marty Neumeier
Steal This Idea: The Robot Curve / By Marty Neumeier
Brand Planning for Clients
Brand Planning for Clients
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Bbdo big idea_today
Bbdo big idea_today
The Brand Gap
The Brand Gap
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
The Brand Gap by Marty Neumeier
The Brand Gap by Marty Neumeier
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
Tbwa speech
Tbwa speech
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
How to write a killer agency creative brief
How to write a killer agency creative brief
Top 10 Planning Departments in Advertising Shortlist
Top 10 Planning Departments in Advertising Shortlist
Strategic Planning & the Importance of Consumer insights
Strategic Planning & the Importance of Consumer insights
Digital Strategy Toolbox
Digital Strategy Toolbox
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015
The Dictionary of Brand by Marty Neumeier
The Dictionary of Brand by Marty Neumeier
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Consumers insights
Consumers insights
Steal This Idea: The Originality Scale / By Marty Neumeier
Steal This Idea: The Originality Scale / By Marty Neumeier
En vedette
November 8th 2016 we'll say aloha to President Obama and elect a new president, the leader of the United States for the next four years...
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
Empowered Presentations
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
How Google Works
How Google Works
Eric Schmidt
To Learn more about Presentations go to: http://soappresentations.com/free-downloads/
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
SOAP Presentations
This presentation gives you eight simple tips on how to make your PowerPoint presentation slides more visually engaging, creative and fun. Try out these advice and you will make your best PowerPoint presentation ever. This presentation was created by my powerpoint design agency Slides. We are based in Spain but have clients worldwide. Drop me an email and we will discuss your project.
8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation
Slides | Presentation Design Agency
This presentation is statistics about the cigarette industry and how it is affecting the people, teens, environment, and the world. @empoweredpres
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
Empowered Presentations
This contains the entire 4-napkin health care series in one file. It makes more sense to read this one now than the others since it is the complete set all in one file.
Healthcare Napkins All
Healthcare Napkins All
Dan Roam
Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
Velocity Partners
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
Velocity Partners
An overview of the techniques I used to create nice looking
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
Board of Innovation
Visualize your data & story using our templates. https://www.slioto.com/
Displaying Data
Displaying Data
Bipul Deb Nath
Get more tips from the world's best presenters: http://bit.ly/Z8Spem
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
HubSpot
Why Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
Crispy Presentations
Design Your Career! Time to think and focus... What's really important? Make some new choices for 2018.
Design Your Career 2018
Design Your Career 2018
Slides That Rock
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The Seven Deadly Social Media Sins
The Seven Deadly Social Media Sins
XPLAIN
From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM
The Minimum Loveable Product
The Minimum Loveable Product
The Happy Startup School
For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid Presented at ConveyUX in Seattle, 7 Feb 2014 For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries. But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know. Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
How People Really Hold and Touch (their Phones)
How People Really Hold and Touch (their Phones)
Steven Hoober
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
ReferralCandy
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
Upworthy
En vedette
(20)
#TeamClinton vs. #TeamTrump #Election2016
#TeamClinton vs. #TeamTrump #Election2016
How Google Works
How Google Works
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
8 Tips for an Awesome Powerpoint Presentation
8 Tips for an Awesome Powerpoint Presentation
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by ...
Healthcare Napkins All
Healthcare Napkins All
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
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Displaying Data
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
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Why Content Marketing Fails
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Five Killer Ways to Design The Same Slide
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Design Your Career 2018
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The Seven Deadly Social Media Sins
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The Minimum Loveable Product
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How People Really Hold and Touch (their Phones)
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
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Upworthy: 10 Ways To Win The Internets
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Sarah Palin\'s Shopping Spree
Sarah Palin\'s Shopping Spree
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The Great Olympic Lip Sync
George Bush Daughter Jenna Married Henry Hagar
George Bush Daughter Jenna Married Henry Hagar
Yahoo Investor Mar18
Yahoo Investor Mar18
Benazir Bhutto Of Pakistan Assasinated
Benazir Bhutto Of Pakistan Assasinated
Al Gore pictures
Al Gore pictures
What should Yahoo do regarding social networks
What should Yahoo do regarding social networks
Topo template
Topo template
Tatami template
Tatami template
Tablet template
Tablet template
Sundays template
Sundays template
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Sumipainting template
Splats template
Splats template
Sidefade template
Sidefade template
Shadebar template
Shadebar template
Serene
Serene
World template
World template
Wetsand template
Wetsand template
Tricolor template
Tricolor template
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Travel template
Dernier
Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
naman860154
In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
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08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Delhi Call girls
45-60 minute session deck from introducing Google Apps Script to developers, IT leadership, and other technical professionals.
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Breathing New Life into MySQL Apps With Advanced Postgres Capabilities
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
Explore the leading Large Language Models (LLMs) and their capabilities with a comprehensive evaluation. Dive into their performance, architecture, and applications to gain insights into the state-of-the-art in natural language processing. Discover which LLM best suits your needs and stay ahead in the world of AI-driven language understanding.
Evaluating the top large language models.pdf
Evaluating the top large language models.pdf
ChristopherTHyatt
My presentation at the Lehigh Carbon Community College (LCCC) NSA GenCyber Cyber Security Day event that is intended to foster an interest in the cyber security field amongst college students.
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
Michael W. Hawkins
This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
wesley chun
Stay safe, grab a drink and join us virtually for our upcoming "GenAI Risks & Security" Meetup to hear about how to uncover critical GenAI risks and vulnerabilities, AI security considerations in every company, and how a CISO should navigate through GenAI Risks.
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Enterprise Knowledge
How to get Oracle DBA Job as fresher.
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
The Digital Insurer
Slides from the presentation on Machine Learning for the Arts & Humanities seminar at the University of Bologna (Digital Humanities and Digital Knowledge program)
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
Maria Levchenko
Presented by Sergio Licea and John Hendershot
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
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IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
Evaluating the top large language models.pdf
Evaluating the top large language models.pdf
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
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