Slidedeck for a Twitter workshop for the St. Edward's University PRSSA chapter

1. Tweet
Your
Way
to
Success:
St. Edward’s PRSSA Twitter Workshop
Corinne Weisgerber, Ph.D.
Assistant Professor of Communication
St. Edward’s University, Austin, Texas
corinnew@stedwards.edu
http://socialmediaprclass.blogspot.com

2. What
is
Twitter ?

3. What
is
Twitter ?

4. What
is
Twitter ?

5. What
is
Twitter ?

6. What
is
Twitter ?

7. What
is
Twitter ?

8. What
is
Twitter ?

9. What
is
Twitter ?

10. ๏ tweet
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup

11. ๏ tweet - a message of 140 characters or less
๏ hashtag
๏ DM
๏ RT
๏ tinyURL
๏ tweetup

12. ๏ tweet - a message of 140 characters or less
๏ hashtag - tweets that start with a # (tracking)
๏ DM
๏ RT
๏ tinyURL
๏ tweetup

13. ๏ tweet - a message of 140 characters or less
๏ hashtag - tweets that start with a # (tracking)
๏ DM - direct message (private)
๏ RT
๏ tinyURL
๏ tweetup

14. ๏ tweet - a message of 140 characters or less
๏ hashtag - tweets that start with a # (tracking)
๏ DM - direct message (private)
๏ RT - a message that gets send out again
๏ tinyURL
๏ tweetup

15. ๏ tweet - a message of 140 characters or less
๏ hashtag - tweets that start with a # (tracking)
๏ DM - direct message (private)
๏ RT - a message that gets send out again
๏ tinyURL - shortens long URLs so they fit
๏ tweetup

16. ๏ tweet - a message of 140 characters or less
๏ hashtag - tweets that start with a # (tracking)
๏ DM - direct message (private)
๏ RT - a message that gets send out again
๏ tinyURL - shortens long URLs so they fit
๏ tweetup - twitter meetup

17. Getting
started:

18. Getting
started:

19. Getting
started:
• Should
reflect
your
personal
brand

20. Getting
started:
• Should
reflect
your
personal
brand
• Fill
out
bio
&
choose
avatar
-­‐
personal
touch

21. Getting
started:
• Should
reflect
your
personal
brand
• Fill
out
bio
&
choose
avatar
-­‐
personal
touch
• Register
to
protect
against
Twittersquatting

22. What
to
TWEET

23. What
to Company news
TWEET

24. What
to Company news
TWEET Industry news/trends

25. What
to Company news
TWEET Industry news/trends
New blog posts

26. What
to Company news
TWEET Industry news/trends
New blog posts
Event info

27. What
to Company news
TWEET Industry news/trends
New blog posts
Event info
Retweets: RT

28. What
to Company news
TWEET Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @

29. What
to Company news
TWEET Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @
Questions/Answers

30. What
to Company news
TWEET Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @
Questions/Answers
Private messages: DM

31. What
to Company news
TWEET Industry news/trends
New blog posts
Event info
Retweets: RT
Public replies: @
Questions/Answers
Private messages: DM
Survey/study findings

32. You don’t need to tweet to get value out of Twitter

33. “
PLNs are deliberately formed networks of
“
people and resources capable of guiding
our independent learning goals and
professional development needs.

34. Setting
Up
Your
PLN
Using
Twitter
Identify people in your eld whose work you admire
Use Twitter’s search engine to nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists +
Checking RTs to nd out who sent the original tweet +
Checking out the #followfriday suggestions +
Checking out Twitter lists +

35. Setting
Up
Your
PLN
Using
Twitter
Identify people in your eld whose work you admire
Use Twitter’s search engine to nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists +
Checking RTs to nd out who sent the original tweet +
Checking out the #followfriday suggestions +
Checking out Twitter lists +

36. Setting
Up
Your
PLN
Using
Twitter
Identify people in your eld whose work you admire
Use Twitter’s search engine to nd their Twitter handle
Follow them on Twitter
Expand the list of experts you follow by:
Checking their following/follower lists +
Checking RTs to nd out who sent the original tweet +
Checking out the #followfriday suggestions +
Checking out Twitter lists +

37. Tweaking
your
Twitter
PLN
1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to
group the people you follow
2. Test drive your subscriptions for a
while. Then re-evaluate.
If you don't like what you see,
simply cancel at no cost to you!
3. Repeat steps 1-7 every now &
then to add new voices to your
twitter stream

38. Tweaking
your
Twitter
PLN
1. Filter your incoming tweets:
Use Tweetdeck or Seesmic to
group the people you follow
2. Test drive your subscriptions for a
while. Then re-evaluate.
If you don't like what you see,
simply cancel at no cost to you!
3. Repeat steps 1-7 every now &
then to add new voices to your
twitter stream PLN

40. Twitter Network as Research Assistants
Active Social Search

41. Twitter Network as Research Assistants
Active Social Search

42. Passive Social Search:
Receiving pertinent info from PLN without asking for it

43. How to maintain a PLN: Lagniappes

44. How to maintain a PLN: Lagniappes & the Gift of Giving

45. Sharing slides on Slideshare

46. Twitter
New
way
to
find/land
a
job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com

47. Twitter
New
way
to
find/land
a
job
• People to follow:
@heatherhuhman
@PRsarahevans
@CAREEREALISM
@prsajobcenter
@jaredroy
• Hashtags to track:
#PRintern #journchat #PRStudChat
• Try out twitterjobsearch.com