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Yahoo! Blended Search Dec 2009

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Larry Cornett
Larry Cornett

Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.

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Yahoo! Search Mixed Media SERPs ,[object Object],Larry Cornett VP, Consumer Products Yahoo! Search
[object Object],[object Object],[object Object],[object Object],Yahoo! Search Blending on multiple levels ,[object Object],[object Object],[object Object],[object Object]
Blending pre-SERP (search engine results page) Blending
Guiding pre-SERP Guiding
The blend on SERP Ads Sources
The blend on SERP Page applications Structured results
Blending inside shortcuts Media & Sources
Blending sources Time-based source
Blending inside the actual results
Blending ads (Rich Ads in Search) Yahoo! Search
Blending applications on SERP Yahoo! Search
Value of blended mixed media SERPs Yahoo! Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn more ,[object Object],[object Object],[object Object],[object Object],Yahoo! Search

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Yahoo! Blended Search Dec 2009