11 big strategy ideas

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CPA Australia

Effective decision-making, problem solving and planning are key qualities of a high-performing professional

Business Carrière

intheblackleadership . strategy . business
Your
essenTiaL
business
updaTe
STRATEGY
11IDEAS
BIG

Effectivedecision-making,
problemsolvingandplanningarekey
qualitiesofahigh-performingprofessional.
Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.

“Strategyisalwaysateamdecision.
Clearstrategycreatesbuy-in.Itmakes
people’srolesandpurposeextremelyclear.
Ithelpspeopleseewhereweneedtobe,
whereweneedtogo.”
Sunita Kaur
CEO
Spotify Asia

“Atleastfourtimesayear,leadersshould
askthemselveswhatnewdevelopmentsthey
canutilisetocreateanewneedorgivethe
customeramorecompellingexperience.”
Ram Charan
Business management consultant

“Clearthinkinghasbeenat
theheartofsuccess–itmaysound
likeanobviousrequirement,butmany
aninvestorwilltellyouthatmany
anentrepreneurdoesn’thaveit.”
Tony Faure
Founding managing director
Yahoo Australia

“Tosetstrategy,Ispend
30percentofmytimeonresearch,
40percenttalkingto customers
andtherestmanaging
myteam.”
Kate Burleigh
Managing director
Intel

“Whenitcomestostakeholders,
it’snotamatterofkeepingthingsin
balance,butasacontinualgrowthprocess
ofharmonisingandre-harmonising
andre-harmonisingagain.”
R. Edward Freeman
Business theorist

“Thestoriesthatcompaniestellthemselves
abouttheirpastwillplayapowerfulrole
inshapingtheirfuture.Strategyisactually
aboutbeliefs.Beliefswilldrivechoices.
Choiceswill driveinitiatives.”
Angus Dawson
Partner, corporate finance practice
McKinsey Asia

“Anystrategyhastobetailoredinorder
forittobesuccessful.Ithasgottoworkin
aparticulargeography.Youcan’tapply
aone-size-fits-allandexpectittowork.”
Alan Osrin
Managing director
Sage Software Australia and HandiSoft Software

“Youcanthinkthatyou’reinadifficult
positionstrategically,butthereisalogical
waytogoaboutbreakingdownproblemsand
engagingyourteam,andpotentiallyoutside
help,tofigureoutwhatyou’regoingtodo.”
Alison Watkins
CEO
Coca Cola Amatil

“Whenwe’vegotinterestingchangesorimprovements
tohowthebusinessworks,ratherthanusinghierarchy
andbureaucracy,wehaveacross-functionalsweepof
people,usuallythehighestperformersatmultiple
businesslevels,andweputthemaroundsomething.”
Andrew Harding
Head of iron ore
Rio Tinto

“TheUSisoneofthe most
sophisticatedmarketsintheworld.
ItwaslikeanMBAinretailmarkets.
It’sveryhardtopenetrate,andveryfew
brands,Australianorotherwise,have
been abletobreakinhere.”
Soula-Marie Perdis
Napolean Perdis Cosmetics

Napolean Perdis and
Soula-Marie Perdis
READ MORE

“Marketingdecisionsshould
bebackedbyhardresearch
andtherearescience-backed
marketinglaws.”
Byron Sharp
Business academic

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11 big strategy ideas

1. intheblackleadership . strategy . business Your essenTiaL business updaTe STRATEGY 11IDEAS BIG

2. Effectivedecision-making, problemsolvingandplanningarekey qualitiesofahigh-performingprofessional. Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.

3. “Strategyisalwaysateamdecision. Clearstrategycreatesbuy-in.Itmakes people’srolesandpurposeextremelyclear. Ithelpspeopleseewhereweneedtobe, whereweneedtogo.” Sunita Kaur CEO Spotify Asia

4. Sunita Kaur READ MORE

5. “Atleastfourtimesayear,leadersshould askthemselveswhatnewdevelopmentsthey canutilisetocreateanewneedorgivethe customeramorecompellingexperience.” Ram Charan Business management consultant

6. Ram Charan READ MORE

7. “Clearthinkinghasbeenat theheartofsuccess–itmaysound likeanobviousrequirement,butmany aninvestorwilltellyouthatmany anentrepreneurdoesn’thaveit.” Tony Faure Founding managing director Yahoo Australia

8. Tony Faure READ MORE

9. “Tosetstrategy,Ispend 30percentofmytimeonresearch, 40percenttalkingto customers andtherestmanaging myteam.” Kate Burleigh Managing director Intel

10. Kate Burleigh READ MORE

11. “Whenitcomestostakeholders, it’snotamatterofkeepingthingsin balance,butasacontinualgrowthprocess ofharmonisingandre-harmonising andre-harmonisingagain.” R. Edward Freeman Business theorist

12. R. Edward Freeman READ MORE

13. “Thestoriesthatcompaniestellthemselves abouttheirpastwillplayapowerfulrole inshapingtheirfuture.Strategyisactually aboutbeliefs.Beliefswilldrivechoices. Choiceswill driveinitiatives.” Angus Dawson Partner, corporate finance practice McKinsey Asia

14. Angus Dawson READ MORE

15. “Anystrategyhastobetailoredinorder forittobesuccessful.Ithasgottoworkin aparticulargeography.Youcan’tapply aone-size-fits-allandexpectittowork.” Alan Osrin Managing director Sage Software Australia and HandiSoft Software

16. Alan Osrin READ MORE

17. “Youcanthinkthatyou’reinadifficult positionstrategically,butthereisalogical waytogoaboutbreakingdownproblemsand engagingyourteam,andpotentiallyoutside help,tofigureoutwhatyou’regoingtodo.” Alison Watkins CEO Coca Cola Amatil

18. Alison Watkins READ MORE

19. “Whenwe’vegotinterestingchangesorimprovements tohowthebusinessworks,ratherthanusinghierarchy andbureaucracy,wehaveacross-functionalsweepof people,usuallythehighestperformersatmultiple businesslevels,andweputthemaroundsomething.” Andrew Harding Head of iron ore Rio Tinto

20. Andrew Harding READ MORE

21. “TheUSisoneofthe most sophisticatedmarketsintheworld. ItwaslikeanMBAinretailmarkets. It’sveryhardtopenetrate,andveryfew brands,Australianorotherwise,have been abletobreakinhere.” Soula-Marie Perdis Napolean Perdis Cosmetics

22. Napolean Perdis and Soula-Marie Perdis READ MORE

23. “Marketingdecisionsshould bebackedbyhardresearch andtherearescience-backed marketinglaws.” Byron Sharp Business academic

24. Byron Sharp READ MORE

25. LIKE WHAT YOU’RE READING? Sign up for the fortnightly INTHEBLACK e-newsletter and get a complimentary eBook, “Masters of strategy: 7 leaders shaping the world of business”.

26. INTHEBLACK.COM