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7. Conceptual Art: Michael Craig-Martin: An Oak Tree

8. Q: Could you describe this work? A: What I've done is change a glass of water into a full-grown oak tree.

9. Q: Do you mean that the glass of water is a symbol of an oak tree? No. It's not a symbol. I've changed the physical substance of the glass of water into that of an oak tree. A:

10. Q: Haven't you simply called this glass of water an oak tree? Absolutely not. It is not a glass of water anymore. I have changed its actual substance. A:

11. Q: Was it difficult to effect the change? No effort at all. But it took me years of work before I realized I could do it. A:

12. Q: When did the glass of water become an oak tree? A: When I put the water in the glass.

13. It seems to me that you are claiming to have worked a miracle. Isn't that the case? Q: A: I'm flattered that you think so.

14. The Broken Dream

17. Branding

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22. VincentVan Gogh: Performance Artist

23. Christie’s CharlesSaatchi Larry Gagosian Sotheby’s

24. The Questions: Is financial value the only meaning left for art? How do you determine the value of art? What is the relationship between the artist’s intent and the viewer’s interpretation? Is it the artist’s job to reflect the culture or shape it? What is the relationship between the artist and the celebrity?