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CLUETRAIN MANIFESTO 95 Theses Theses 15-21 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to:  Sir Paul Pajo
“ In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18th century French court.” ,[object Object],[object Object]
“ Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.” ,[object Object],[object Object]
“ Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.” ,[object Object],[object Object]
“ Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.” ,[object Object],[object Object],[object Object]
“ Companies can now communicate with their markets directly. If they blow it, it could be their last chance.” ,[object Object],[object Object]
“ Companies need to realize their markets are often laughing. At them.” ,[object Object],[object Object],[object Object]
“ Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.” ,[object Object],[object Object]
Thank you for listening!!! The End.!

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Cluetrain Manifesto 95 Theses Reaction (15-21)

  • 1. CLUETRAIN MANIFESTO 95 Theses Theses 15-21 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo
  • 2.
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  • 9. Thank you for listening!!! The End.!