SlideShare une entreprise Scribd logo
1  sur  47
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Branding and possible worlds ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand-worlds  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marlboro world  ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
Online branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online branding ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
The world of Google  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
The world of Google: logotype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The world of Google: the words  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The world of Google: the paratexts  ,[object Object],[object Object],[object Object],But…
 
 
ALREADY OLD INFORMATION! MORE THAN 300 MILIONS USERS!!!
 
 
Google versus Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If in the ‘80 the conflict was between  interfaces   ( Windows  versus  Mac ), and in the ‘90 it was between the  browsers  ( Netscape  versus  Explorer ), now there’s a war for the control of the  cloud computing .
The reaction of Google…  Google Wave
The reaction of Google…  Google Docs
The war has just started…
The war has just started… BREAKING NEWS AGREEMENT GOOGLE-FACEBOOK!!!
The war has just started… Real-time  search
The war has just started… Real-time  search
Conclusions…. ? Cancanier! Pédant! M'as-tu-vu! Babillard!
Biblio  ,[object Object],[object Object]
Gracias!  facebook: carlos.scolari [email_address] twitter: cscolari www.hipermediaciones.com www.digitalismo.com

Contenu connexe

En vedette

De los nuevos medios a las hipermediaciones
De los nuevos medios a las hipermediacionesDe los nuevos medios a las hipermediaciones
De los nuevos medios a las hipermediacionesCarlos Alberto Scolari
 
Narrativas transmediáticas aplicadas a la educación.
Narrativas transmediáticas aplicadas a la educación.Narrativas transmediáticas aplicadas a la educación.
Narrativas transmediáticas aplicadas a la educación.Carlos Alberto Scolari
 
Narrativas transmidiáticas / Hipertelevisão
Narrativas transmidiáticas / Hipertelevisão Narrativas transmidiáticas / Hipertelevisão
Narrativas transmidiáticas / Hipertelevisão Carlos Alberto Scolari
 
Transmedia is a virus from outer space.
Transmedia is a virus from outer space.Transmedia is a virus from outer space.
Transmedia is a virus from outer space.Carlos Alberto Scolari
 
Midesemanamuseos
MidesemanamuseosMidesemanamuseos
Midesemanamuseoscountcero77
 
Los 7 hábitos que nos facilitarán la tarea como Community Manager
Los 7 hábitos que nos facilitarán la tarea como Community ManagerLos 7 hábitos que nos facilitarán la tarea como Community Manager
Los 7 hábitos que nos facilitarán la tarea como Community ManagerWendigo Vientofrio
 
Ibero taller cultura digital
Ibero taller cultura digitalIbero taller cultura digital
Ibero taller cultura digitalcountcero77
 
Cmstramsnedia2014
Cmstramsnedia2014Cmstramsnedia2014
Cmstramsnedia2014countcero77
 
Pervasive revisado
Pervasive revisado Pervasive revisado
Pervasive revisado countcero77
 

En vedette (20)

Narrativas interactivas
Narrativas interactivasNarrativas interactivas
Narrativas interactivas
 
De las tablillas a los tablets.
De las tablillas a los tablets.  De las tablillas a los tablets.
De las tablillas a los tablets.
 
Del texto al hipertexto
Del texto al hipertextoDel texto al hipertexto
Del texto al hipertexto
 
De los nuevos medios a las hipermediaciones
De los nuevos medios a las hipermediacionesDe los nuevos medios a las hipermediaciones
De los nuevos medios a las hipermediaciones
 
Narrativas transmediáticas aplicadas a la educación.
Narrativas transmediáticas aplicadas a la educación.Narrativas transmediáticas aplicadas a la educación.
Narrativas transmediáticas aplicadas a la educación.
 
Narrativas transmidiáticas / Hipertelevisão
Narrativas transmidiáticas / Hipertelevisão Narrativas transmidiáticas / Hipertelevisão
Narrativas transmidiáticas / Hipertelevisão
 
Introducción a la narrativa.
Introducción a la narrativa.Introducción a la narrativa.
Introducción a la narrativa.
 
Transmedia is a virus from outer space.
Transmedia is a virus from outer space.Transmedia is a virus from outer space.
Transmedia is a virus from outer space.
 
Narrativas transmediáticas.
Narrativas transmediáticas.Narrativas transmediáticas.
Narrativas transmediáticas.
 
Semiótica de las interfaces
Semiótica de las interfacesSemiótica de las interfaces
Semiótica de las interfaces
 
Midesemanamuseos
MidesemanamuseosMidesemanamuseos
Midesemanamuseos
 
Los 7 hábitos que nos facilitarán la tarea como Community Manager
Los 7 hábitos que nos facilitarán la tarea como Community ManagerLos 7 hábitos que nos facilitarán la tarea como Community Manager
Los 7 hábitos que nos facilitarán la tarea como Community Manager
 
Herramientas web 2 presentación final
Herramientas web 2 presentación finalHerramientas web 2 presentación final
Herramientas web 2 presentación final
 
Arg2016
Arg2016Arg2016
Arg2016
 
Ibero taller cultura digital
Ibero taller cultura digitalIbero taller cultura digital
Ibero taller cultura digital
 
Tiendas virtuales
Tiendas virtualesTiendas virtuales
Tiendas virtuales
 
Museos prt 2
Museos prt 2Museos prt 2
Museos prt 2
 
Cmstramsnedia2014
Cmstramsnedia2014Cmstramsnedia2014
Cmstramsnedia2014
 
Social Web 2016
Social Web 2016Social Web 2016
Social Web 2016
 
Pervasive revisado
Pervasive revisado Pervasive revisado
Pervasive revisado
 

Similaire à Online branding. The consolidation of Google and the war against Facebook

Technology and UX,UI design trends for 2023
Technology and UX,UI design trends for 2023Technology and UX,UI design trends for 2023
Technology and UX,UI design trends for 2023Cocoon Experience
 
People’s Insights Volume 1, Issue 48: LEGO CUUSOO
People’s Insights Volume 1, Issue 48: LEGO CUUSOOPeople’s Insights Volume 1, Issue 48: LEGO CUUSOO
People’s Insights Volume 1, Issue 48: LEGO CUUSOOMSL
 
The Future of the Web
The Future of the WebThe Future of the Web
The Future of the WebLaurie Piper
 
Koinup Tech Garage Pitch
Koinup Tech Garage PitchKoinup Tech Garage Pitch
Koinup Tech Garage Pitchgianlkr
 
GAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New RulesGAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New RulesFabernovel
 
The world is increasingly immersive
The world is increasingly immersiveThe world is increasingly immersive
The world is increasingly immersivemsalomon
 
FETC24 24 or 2024 Dr. Maureen Brown Yoder
FETC24 24 or 2024 Dr. Maureen Brown YoderFETC24 24 or 2024 Dr. Maureen Brown Yoder
FETC24 24 or 2024 Dr. Maureen Brown Yodermaureenyoder
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Wayne Hodgins
 
Mastering Digital Transformation for your business
Mastering Digital Transformation for your businessMastering Digital Transformation for your business
Mastering Digital Transformation for your businessScopernia
 
Gametech virtual worlds keynote handout
Gametech virtual worlds keynote handoutGametech virtual worlds keynote handout
Gametech virtual worlds keynote handoutBruce Joy
 
Solomon argyle cmo forum
Solomon argyle cmo forumSolomon argyle cmo forum
Solomon argyle cmo forummikesolomon
 

Similaire à Online branding. The consolidation of Google and the war against Facebook (20)

Banking the Future
Banking the FutureBanking the Future
Banking the Future
 
Tools Of Change For Publishing Toc 2009
Tools Of Change For Publishing Toc 2009Tools Of Change For Publishing Toc 2009
Tools Of Change For Publishing Toc 2009
 
Technology and UX,UI design trends for 2023
Technology and UX,UI design trends for 2023Technology and UX,UI design trends for 2023
Technology and UX,UI design trends for 2023
 
picnic10 notes
picnic10 notespicnic10 notes
picnic10 notes
 
Social Media and Innovation
Social Media and InnovationSocial Media and Innovation
Social Media and Innovation
 
AdobeSerie1
AdobeSerie1AdobeSerie1
AdobeSerie1
 
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
 
People’s Insights Volume 1, Issue 48: LEGO CUUSOO
People’s Insights Volume 1, Issue 48: LEGO CUUSOOPeople’s Insights Volume 1, Issue 48: LEGO CUUSOO
People’s Insights Volume 1, Issue 48: LEGO CUUSOO
 
The Future of the Web
The Future of the WebThe Future of the Web
The Future of the Web
 
Wassup with Web 2.0
Wassup with Web 2.0Wassup with Web 2.0
Wassup with Web 2.0
 
3d internet
3d internet3d internet
3d internet
 
Koinup Tech Garage Pitch
Koinup Tech Garage PitchKoinup Tech Garage Pitch
Koinup Tech Garage Pitch
 
GAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New RulesGAFAnomics: New Economy, New Rules
GAFAnomics: New Economy, New Rules
 
The world is increasingly immersive
The world is increasingly immersiveThe world is increasingly immersive
The world is increasingly immersive
 
FETC24 24 or 2024 Dr. Maureen Brown Yoder
FETC24 24 or 2024 Dr. Maureen Brown YoderFETC24 24 or 2024 Dr. Maureen Brown Yoder
FETC24 24 or 2024 Dr. Maureen Brown Yoder
 
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07
 
Mastering Digital Transformation for your business
Mastering Digital Transformation for your businessMastering Digital Transformation for your business
Mastering Digital Transformation for your business
 
Gametech virtual worlds keynote handout
Gametech virtual worlds keynote handoutGametech virtual worlds keynote handout
Gametech virtual worlds keynote handout
 
Solomon argyle cmo forum
Solomon argyle cmo forumSolomon argyle cmo forum
Solomon argyle cmo forum
 

Dernier

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesShubhangi Sonawane
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 

Dernier (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 

Online branding. The consolidation of Google and the war against Facebook